Web Hosting Company Product
Choosing a web host is one of the most important decisions you will make for your website. Many website owners make the mistake of going with the cheapest web host, but are disappointed when they don't live up to their expectations. Before you select a web host you need to decide what features or requirements you need for your website. This section will help you identify what factors are most important when selecting a web host and what considerations you need to make before signing up. I have also included my preferred list of web hosts at the end of this section.
You can evaluate your current and future Web site goals to select an appropriate Web hosting plan for you needs. If you are designing a simple Web site, like a small informational Web site, for example, an inexpensive entry-level Web hosting plan can meet your needs. However, if you are designing a mid-level or large-scale Web site and plan to sell products or services from your Web site, you want to carefully evaluate potential Web hosting companies. This way, you can make sure that you use a Web hosting package that meets your needs. Your safest bet is to host your Web site with a hosting provider that has both a positive reputation and an established online presence. Choose one that is up 24 hours a day, 7 days a week, 99.9 of the time, so users and search engines are never faced with any errors. Many hosts provide support around the clock, and this can come in handy if an unexpected problem arises. You Find Web Hosting benefit from working with some of the more popular hosting...
Having a domain name is only half the equation in creating the Web site. If you aren't using a hosted blog solution, you also need to arrange Web hosting. A Web hosting company maintains computers (usually quite a few) on which the pages of your Web site live. When you register your domain, you tell the registrar which Web host you are using. Then, when someone wants to visit your Web site, the registrar tells that visitor's browser which computer the pages live on. If you think about the domain name as an address, a Web host is the actual house that sits at that address that is, the actual pages of your Web site. The variations between Web hosts and their technical options and pricing are endless. Don't make the mistake of simply buying the cheapest solution, however Blog software packages often have some specific technical requirements in order to run, and you need to make sure that your Web host can handle them before you buy. And if you need technical assistance, the cheapest...
A third structural consideration is the use of an .htaccess file. An .htaccess file is the Apache Web server's configuration file. It is a straightforward yet powerful text file that can accomplish a wide variety of functions that allow you to protect your Web site from content-stealing robots. Moreover, .htaccess is useful in that it allows you to dynamically rewrite poorly formed URLs that shopping cart or blog software generate.
Lets talk about your specific tactics First of all going into the marketing forums What kinds of things are you posting
Yeah, my web hosting providers, they do have that, you know. stats pages that tell me where these backlinks are going to. The only thing I haven't been able to determine is the sales generated from those particular backlinks. So I'm trying to work a way to figure that out right now.
Registration is for between one and nine years. Some domain registration services such as GoDaddy.com will automatically renew your registration annually and charge the cost to your credit card or PayPal account. Some web hosting services will include the cost of domain registration in the fee for hosting services. Some of the more popular domain registration services include Yahoo , GoDaddy.com, Dotster.com, Network Solutions, and Register.com. You can also search for available domain names at these sites.
WEB HosTiNG Web sites are stored on a physical server, or host. Web hosts are companies that provide space on a server they own for use by their clients. They also provide Internet connectivity to access that server. Most services provide basic functions for storing web pages, storing files, and offering e-mail. If a record label has its own server, it can use URL redirection to forward the artist's URL to the label's server. If the label does not have a host provider, many commercial companies offer space to host a web site. There are companies that offer free web site hosting. These services should be avoided for a professional site such as that for an artist or record label because the free services tack on banner advertisements and popup ads. These advertisements annoy customers and discourage them from visiting the site. It is worth the money to pay for a cleaner site, without all the ads. There are two considerations when selecting a web host storage space and bandwidth.2
For many years there was a great hue and cry about the Internet making it possible for anyone to publish While this notion is true, you'll note that the phrase is not anyone can publish well. Registering a domain name and buying Web hosting are often quite easy to do, and you can learn basic Web coding in an afternoon. This doesn't necessarily mean that your site looks as professional and credible as it really could. Just because you own a printer, for example, doesn't mean that you can create a New York Times-quality newsletter right out of the starting gate.
You can use the meta robots tag to tell a search-engine spider whether or not the Web page it visits should be indexed or if links on that page should be followed. These search-engine robots often need to be controlled. The meta robots tag is not used as extensively now as in the past, because much more functionality can be obtained through the use of a robots.txt file, which is discussed in Chapter 5. Depending on your Web hosting, you may not have the ability to create and add a robots.txt file. If that is the case, using the meta robots tag is the only method available to at least partially control the behavior of the search-engine spiders. Normally, you use these directives to block the search-engine spiders from indexing a certain piece of content such as a product or piece of information that a visitor would have to purchase before accessing. You may want to consider investing in a Web hosting service that allows you to use a robots.txt file if that is the case because it...
When you purchase an independent blog solution, for example, from Movable Type or pMachine software vendors, you purchase a permanent license to install and use its software on your own Web server. The software gives you an interface with which to customize the look, feel, and behavior of your blog and also allows you to make and edit entries to the blog. Of course, if you buy software that needs to be installed on a Web server, you may also need to find a Web hosting company and, probably, register a domain name for your blog. I talk more about registering a domain name and choosing Web hosting at the end of this chapter.
Optimizing the basic structure of your Web site greatly increases the likelihood that search engines will successfully locate and index your content. Search-engine ranking algorithms analyze numerous on-site factors when determining where a Web page ranks for particular search terms. Some of these factors include your Web site content, your domain name, whether or not your Web site works on all browsers, your Web site structure, your navigational linking structure, the accessibility of all your pages, and your credibility. There are many things that you can do to optimize for these factors, including choosing reliable Web hosting, choosing an appropriate domain name, optimizing your site for all Web browsers, creating a logical site structure and navigational menus, generating Find Web Hosting The first step in the process of on-site optimization is choosing a reliable Web hosting company. Web hosting is required to make your Web site accessible on the Internet. If you choose an...
If your Web site is trying to create a new brand or develop a new niche in the market, consider registering a domain name that contains as few characters as possible. Make it short and easily recognizable for even the least experienced Web users. Avoid using multiple hyphens in your domain name because hyphens may be seen negatively by search engines. Spammers are known to register multiple hyphen domain names in order to stuff as many keywords as possible into the domain name of the Web site they are creating, in an effort to fool the search engines into top rankings. Visit reputable registrars such as GoDaddy at www.godaddy.com or 1&1 Web Hosting at www.1and1.com to register your domain. Web sites like these offer easy-to-use tools to help you select relevant domain names based on the keywords you want your Web site to rank for, and also make recommendations for similar domains if the domain you are searching for is unavailable.
Most Web hosting packages come with entry-level Web site statistics. Check these statistics often to see if your visitors are receiving any error messages. The problem may be that other Webmasters are linking incorrectly to pages on your Web site. If so, your visitors may be receiving 404 Page Not Found errors which should show up in a Web site statistics package. Incorrect links of this type can be addressed by setting up 301 redirects to the correct pages, which is discussed Chapter 5.
This chapter as stepping stones to a more advanced understanding of how search-engine optimization efforts can be enhanced. You can use these techniques to streamline much of the tedious work involved with search-engine optimization. For example, using the mod_rewrite module discussed in the Using Mod_Rewrite to Rewrite URLs task can, depending on the size of your Web site, shave hours or even days off the amount of time normally required to rewrite every URL on your Web site. Adding a simple line of text to a robots.txt file as discussed in the Create a Robots.txt File task can save your Web server from an overflow of search-engine spider traffic. This traffic can waste a tremendous amount of server resources and even force your Web host to charge you extra money for bandwidth overcharges. These are just a few examples of potentially daunting tasks that can be simplified using these techniques. Modifying your Web server's functionality is possible through the use of an .htaccess...
You can create a robots.txt file to prevent search-engine spiders from consuming excessive amounts of bandwidth on your server and also to prevent potential copyright infringements. A robots.txt file provides the search-engine spiders with information about which pages should be crawled and indexed and which should not. It is a text file that resides in the root directory of your Web server. If you do not provide a robots.txt file, search-engine spiders assume that the entire site should be crawled and indexed. Depending on the content of your Web site, you may have a large number of images stored on your server. These images may be spidered by the search engines and indexed in various image search engines such as Google Images. This could lead to a potentially unexpected and unwanted increase in server bandwidth if your images are found and viewed through a search engine. Prevent
The first 3 months, you know, ran into get rich schemes, pyramid scams, and a lot of failures, but that did not stop me. Later, I found eBay -- most people go on eBay and they start reselling e-books and things like that. So what I did was, I resold e-books from that to web hosting, website businesses, or anything I could get my hands on to resell.
If your e-learning application is going to be accessed globally or across wide geographic areas, you need to think about latency and replication. Latency is the time delay encountered by data packets travelling between source and destination it can be caused by the quality of the transmission medium and processing en route. Because of its global reach, latency is inherent in the Internet. One of the remedies is replication, the process of copying the content of one Web server onto a second server called a mirror site. The mirror site is an exact replica of the parent site. Replication and mirror sites are used to improve performance by reducing the physical distance between the learner and e-learning content.
OK Now you also mentioned the Meta tags how important are Meta tags these days because some people say they are very
So what you want to do is, you want to use redirect. Now, you do need to have like web hosting to have redirect and what I mean by redirect is, you know, if they click on your link, it hits something on your website and it redirects from your website. They don't actually hit your website or see it, but you know, in the back end they hit it, and they go directly to the vendor's page. best step for someone just starting out though, without webhosting or anything.
To use your Web site as a profit center, encourage visitors to buy some sort of product or take some sort of financial action while visiting your site. If you do not have the information technology (IT) staff to manage this yourself, Web-hosting companies are available for outsourcing. These companies allow implementation of the shopping-cart service without any additional programming needs and sometimes for as little as a few hundred dollars. You can also set up a shopping service on sites such as http www.store.yahoo.com. Monthly fees range from as little as 10 a month to over 100 a month, depending on the site and services chosen.
However, there ARE affiliate programs that pay commissions on all recurring charges, such as monthly newsletter subscriptions and web hosting packages. As long as your customer keeps ordering the product, you get residual commissions that keep coming in month after month, after you made the initial sale.
If you have set up your blog on your own Web server or bought Web hosting to use, think about installing a traffic tracking tool. These packages are the most robust of the tracking software available and let you maintain control of who has access to log and statistics files. Many Web hosting companies build a tracking program into their hosting package, so check to see if you already have one available to you. Another frequently used traffic tool is Urchin, available for Windows and Unix Web servers or as a Web service. There are both free and paid versions. The free version of Urchin is very hobbled. The pay version is gratifyingly robust. Neither the hosted nor the installable package comes cheap. Urchin On Demand, the Web-based service, is 495 a month. Urchin Software is 895. On Windows Web servers, WebTrends is a common software solution. It does an excellent job of mapping the path visitors take through your site and the results of Web visits. WebTrends is ideal if you want to...
You should look for a web host with a guaranteed uptime of 99.9 or higher. For every minute that your website is down you could be losing money. That's why I would rather pay a little extra for reliability and speed, than try and save with a cheap monthly hosting plan. Every professional web hosting company should be located inside a secure data center facility. These data centers feature the following multiple and redundant connections to the Internet, power backups, climate controlled rooms, and support staff that is on-site at all times. Most data centers are equipped to withstand natural disasters like earthquakes, tornadoes and severe storms. Some web hosting companies even offer virtual tours of their facilities for prospective customers. Back in 2004 I was hosting several websites with a Florida based web hosting company. During the hurricane season their facility lost power on several different occasions. The company did not have adequate power backups and my websites went...
Most web hosting companies provide more file storage than you will ever use. File storage is the amount of disk space allocated on the web host's servers for your website. If your website consists of a lot of images, sound clips, or video files that occupy a lot of disk space you can add more file storage to your plan.
For many games, a video showing the actual game in action is often the easiest way to explain how to play it. Although this is highly effective, there are some drawbacks. Because of the typical file size of a video clip, you won't want to include it in your app's download for fear of bloating your mobile app to an unreasonable size. This means your only options are to either upload it to a video-sharing site like YouTube or host the video on your own web server. One option is vastly more effective than the other. For best results, you can place that same video in QuickTime format on your web server. If your web hosting package does not include unlimited monthly data transfers and you're worried about bandwidth costs, then you may want to investigate leasing some cheap server space from one of the many cloud-based services like Amazon S3 (Simple Storage Service). Then your app can remotely play the video file within a UlWebView. As an alternative option, you may even want to experiment...
Several years ago, I placed a recently completed site on the latest and greatest free web host. While I disliked the banner ads above and below my pages, I understood that was how the company made their money and the price I paid for the space. In the section below, Web Hosting - A Home for Your Domain , I recommend several good web hosts for you to consider.
You don't have to look far for excellent Web hosts that provide great service and won't break your budget. Web Hosting for only 9.95 month with no contracts. 500MB storage, 27GB transfer, PHP4, MYSQL, CGI, SSH all included. In summary, visit the Web hosting services recommended above and check out the recommendations of others. Research each one thoroughly before making a decision. Those of us with more than a few years of Internet marketing experience have usually tried and cast aside more bad hosting services than we care to remember.
Depending on your content, it might make sense to use a hosted mobile website instead of actually updating your code base or changing your Web server settings. Having a hosted mobile Website is very similar to having transcoding software on your server, except that the transcoding software is part of a Web service hosted away from your primary site. A service like this usually places it on a domain that the transcoding service hosts, hence the designation hosted mobile solution. Sometimes these services are also called mobile site builders.
Company that provides home or business users with a connection to access the Internet. It can also host web sites or provide a link from web servers to allow other companies and consumers access to a corporate web site. Selecting the right partner to host a web site is an important decision since the quality of service provided will directly impact on the quality of service delivered to a company's customers. The partner that hosts the content will usually be an Internet service provider (or ISP) for the majority of small and medium companies, but for larger companies the web server used to host the content may be inside the company and managed by the company's IT department. The important measure in relation to performance is the speed with which a web page is delivered to users from the time when it is requested by clicking on a hyperlink (see Table 7.2 for examples). The length of time is dependent on a number of factors, some of which cannot be controlled (such as the number of...
It can be simple to set up and use an autoresponder, but choosing which one from the dozens of autoresponders that are available can be difficult. Most web hosts offer a simple autoresponder that gives one email message in response to an email to a specific email address. The problem with this type of responder is that one message is often
The primary advantage of such services is that they are very easy to set up, and are very reliable. In addition, they are host independent. This means that your web host doesn't have to allow you to run any particular services on your site to have access to all the features that an email autoresponder can provide.
If you don't yet have a web site, the first step is to set up an account with one of the many web hosting companies available. Just do a quick Google search for web hosting, and you'll see there's no shortage of companies. Most of them offer very affordable hosting packages, but the real trick is to find one that meets your specific needs. Ask fellow developers who they recommend for web hosting. It's important to inquire about their experiences with server uptime and customer service. Does their site ever go offline for long periods of time Do they offer 24 7 support and resolve server issues quickly
Once you have web hosting established, the next question that arises is, should I create a traditional web site or use a blog instead Although a blog is certainly easier to update and maintain, there are distinct disadvantages to the blog format as your primary site in this particular situation. Every developer should have a blog to easily announce updates and news, but it should be connected to static web pages that you can custom design to promote your app without being limited to the blog post structure.
Most web hosting companies offer traffic tracking as part of their package, but if your web host does not include traffic statistics (or if their bundled solution lacks robust features), then several third-party analytics services are available, and many of them are either free or very low cost. Here are a few of the popular offerings
If you're comfortable with installing and modifying blog software on your own web server, such as the open source download from WordPress.org, then you'll have the power to customize every aspect of the blog to suit your specific needs. But if you'd rather not deal with configuring MySQL databases, installing security update patches, and editing PHP files, then you may want to consider using one of the many free blog services previously mentioned. They automatically update the blog software on their servers and offer state-of-the-art antispam tools for managing comments. You can also customize the look and feel of your blog to match your web site's existing page design if desired. For example, I use Blogger.com to remotely host my company blog, but the template was customized to mimic the same design as my Electric Butterfly web site for a seamless transition between the two.
3) Through the use of log files -- Use log file analyzer software (server or client side) to identify the keywords that people used to find you. Check with your Web host to see what kind of online traffic statistics it can provide. More than likely, though, it will not give the keyword stats that you need.
As a fledging business, your operating overhead may appear to be very low. Like many independent developers, you could be starting out working from home and doing all of the design, programming, marketing, accounting, and other business tasks yourself. This is a common formula that has worked for many iPhone app developers, but when calculating your financial needs, don't focus on only immediate expenses such as advertising, web hosting, Internet access, telephone lines, health insurance, food, and your mortgage rent. It's important to also place a value on your time as well. You don't want to merely get by. Your plan should be to profit from all your hard work, earning enough money to not only fund your next iPhone app project but also reward your efforts with a little luxury.
The great advantage of online business is the direct contact between the company and the online customer, which will automatically generate a significant amount of information on which to base decisions (see Figure 14.1). This may take the form of web server logs, also known as traffic reports, which report on the amount of traffic into the site, second by second. 'Path analysis' allows companies to track browser behaviour through the site, i.e. which pages are visited in which order and for how long each. Figure 14.1 Types of information collected by web server analysis
Depending on what kind of business or organization yours is, a tip-jar approach might be one way to solicit monetary contributions from your readers. Some blogs use these donation appeals for a short time to fund specific activities (a shortfall in Web hosting funds or to purchase a new piece of software), and others keep the links active all the time.
WHERE You can use the domain.WordPress.com extension for free or buy your own domain to have your own .com, .net, or .org with a domain install as the content manager. In order to build squeeze pages with WordPress, we STRONGLY recommend you sign up with a web host, such as Bluehost, that allows you to host the copy of WordPress instead of WordPress.com hosting it for you. Just remember this WordPress.org GOOD, WordPress.com BAD WHEN WordPress is literally available right away once you sign up with a qualified web host, such as Bluehost, which offers an automated installation of WordPress. This saves you from having to fuss with databases, FTP, and coding all together.
I was called in to run the operations side of a Web hosting firm a few years back. The powers that be wouldn't let me train their support staff. The guys came in at nine, picked up the phone, drank coffee and ate lunch at their desks, and left when it was time to go home. They did their best by the seat of their pants, but calls took distinctly longer than they should and turnover among the support team was high.
WebTrends Log Analyzer - This is the premier entry-level traffic analysis solution for single-server web sites. To run WebTrends you only need access to the log files that are created by your web server. You can run WebTrends on your computer accessing the remote log files.
Search engines compile an index of words on web sites by sending out spiders or robots to crawl around sites that are registered with that search engine (Figure 8.16). The search engine algorithm weights the index according to different parameters and then stores the index as part of a database on a web server. This index is what is searched when potential customers type in keywords.
The following examples show you how to implement keyword tracking on your website using the PHP scripting language. The reason I chose PHP is because it's the most widely-used server-side scripting language on the Internet, and it runs on both Windows and Linux Unix platforms. Nearly every major web hosting company offers a web hosting plan with PHP enabled. Before you can use the keyword tracking examples in this section, you must ensure that you can run PHP scripts on your web server. If you are not sure if PHP is enabled on your web hosting account, I recommend that you upload a sample PHP file to your website and try to run it. How to check if PHP is enabled on your web server 3. After you have copied and pasted this code into your file, save it and upload it to your web server. This PHP page shows you information about the installation of PHP on your web server. If PHP is not installed on your web server, you can either contact your web hosting company to see if you can upgrade...
Before you join any affiliate program there are a number of questions that need to get answered Below is a list of 20
For example, if you want to promote 'HostRocket' (a web hosting company), do a search at Google for HostRocket . Are thousands of results returned Good Now visit a number of sites that came up in the regular listings. Read the reviews and check for affiliate links on the site. Are the reviews positive and enthusiastic You can also contact the webmaster of one of those sites and ask about their experience with the program.
Unfortunately, traffic tracking provided by web hosting services is often in the form of raw traffic log files or other hard-to-comprehend, cryptic formats. These log files are basically text files that describe actions on the site. It is literally impossible to use the raw log files to understand what your visitors are doing. If you do not have the patience to go through these huge traffic logs, opting for a traffic-logging package would be a good idea.
Can launch a blog for free through blog software vendors such as WordPress.com or Blogger.com, your blog is likely to require that you have a Web host that can handle your traffic, server, and database demands. Expect your blog to be a significant distraction from your normal course of business. Writing interesting and useful blog posts requires a significant amount of time. In many cases, you must perform some research to back up or support your writing, and you may also need to request permission if you want to use particular images or screenshots in your work. In short, remember that launching a blog requires your absolute commitment in order for it to be successful.
If you run your own small business, Microsoft wants to be your pal. The Microsoft bCentral site (www.bcentral.com), shown in Figure 15-6, was designed specifically for small businesses and offers a variety of news, information, and services that can help you run your business more efficiently. bCentral is particularly useful for online businesses, as it presents a number of Web site analysis tools and services including Web hosting and e-commerce management software. It's a surprisingly decent site, with a lot more good stuff than you might expect.
A company that allows you to register a domain name is called a domain registrar. There are hundreds of domain registrars on the web. Many web hosting companies offer domain registration services to their clients as well. My preferred domain registrar is GoDaddy (www.godaddy.com). I've registered over 250 domains with them and have never had a problem. They register more new domains than any other domain registrar.
Mod_rewrite is an Apache Web server module that enables you to redirect users from one URL to another URL without the user experiencing any indication that the redirect took place. Mod_rewrite can be used in conjunction with what you have learned about proper URL structuring to generate both search-engine-friendly and user-friendly URLs with ease. This is especially relevant for Web sites that employ any type of content management system that generates URLs dynamically. These dynamically generated URLs are rarely constructed with search-engine optimization in mind, and due to limitations in the content management software, it can be impossible to fix without the use of mod_rewrite. portals or large e-commerce Web shops, and the URLs often resemble something similar to www.example.com Numerous reasons have already been discussed regarding why this URL structure is inefficient for both the search engines and your visitors. Use mod_rewrite to easily and noninvasively restructure the URL...
External factors, which are beyond your control, are often key to getting people to advance cash. The government might have introduced some enticing tax breaks. There might have been a flood of highly publicized hack attacks and you are going to market an industrial-strength firewall or a super-secure Web server. The economy may be riding a crest like that of the late 1990s. You couldn't create such circumstances if you wanted to. Yet they could make your proposition relevant and bring it to the top of the pile. If you are presented with such a fortunate opportunity, seize it with both hands.
Often a web hosting package will include other features such as e-mail accounts with the address of info yourbandname.com, web traffic statistics, subdomain access, and database and forms management. Before deciding on a host and a hosting package, it is a good idea to determine what services you will need as the web site grows in popularity. Christopher Heng (2004), in his article How to Choose a Web Host, listed the following criteria as important 4. Data transfer, including traffic and bandwidth. The amount of bandwidth you are allowed to use to both upload materials and provide access for web site visitors is usually restricted by the web hosting package. Heng stated that a new site is likely to use less than 3 GB of bandwidth per month. Go Daddy's economy hosting plan allows for 250 GB of monthly traffic.
To complicate matters further, Linux, an open-source OS based on UNIX that came with its source code, began making a considerable splash in the market. Bundled with a freeware Apache Web server by such firms as Red Hat, Linux eventually relieved Microsoft's NT, Sun Microsystems's Solaris, and Novell's NetWare of significant market share.
It's hard to find objective advice online about web hosting companies. Many of the review websites have affiliate relationships with the web hosts they review their opinion may be financially motivated. I encourage you to visit several review websites, but analyze what you read carefully. If it sounds more like a sales pitch than an honest assessment, you may not be getting good advice. Once you have a few web hosting companies in mind, you may want to research them further using Google. Remember that people are more likely to post complaints online, than to post praise. You may also want to check out the Better Business Bureau (www.bbb.org) for any unresolved complaints, or service trends. In my experience, the best way to find a good web host is to ask a real customer. An existing customer can tell you a lot more about a web host than a brochure or promotional site. If you know another website owner, ask them about their experience. Would they recommend their web host I have used...
Site crash - This can be because of too much traffic for your server to handle. I use Kiosk.ws and I recommend you make sure you check with your web host to make sure they can handle a surge of a launch. I 100 suggest that you put your site on a dedicated server to make sure you are in control of your destiny. Make sure your web host knows that you are having a big day and make sure you can get them on the phone when you go live. The last thing you want is a crash to embarrass you and piss off your affiliates that are driving traffic to your site. If you have a programmer, make sure he she is around that day and on hand watching and monitoring the site.
The interviewee selects only affiliate programs that are connected with the topics he focuses on and he is knowledgeable about - traveling, working abroad, technology and web hosting. Even though he is aware of potential of affiliate programs in other fields, he does not intend to use them at the moment. He also wants the program to bring some additional value to his websites, he is not willing to advertise a product or service that he does not consider useful.
Responsiveness is also indicated by the performance of the web site the time it takes for a page request to be delivered to the user's browser as a page impression. Data from monitoring services such as Keynote (www.keynote.com) indicate that there is a wide variability in the delivery of information and hence service quality from web servers hosted at ISPs, and companies should be careful to monitor this and specify levels of quality with suppliers in service-level agreements (SLAs). Table 7.2 shows the standard set by the best-performing sites and the difference from the worst-performing sites.
QUESTION Can I follow this approach on a free Web hosting service A non-free site with your own domain is a prerequisite to build credibility with your readers and with the Search Engines. So find a good Web hosting service and put up a real site. For the 20 or so per month, it's worth it.
Anyone selling anything today should have at least some kind of presence on the World Wide Web. There is no reason not to. Even if you have next to no budget for a web page, you can get one anyway because of the variety of free web hosting services available. All it will cost you is your time to construct your page, and then administer it, and that time can be minimal because of the automated features used to run web pages. Even a free web page can be aggressively listed on search engines and reach a gigantic audience. No one can afford to pass up any opportunity to get free exposure for their business and product - the Web is just that. Let's face it - although the Web is fraught with challenges and pitfalls, it's still the way of the future. Sooner or later, the Web is going to be 'where it's at ' You can also decide to be more aggressive by pouring some time, money and resources into a web page, making it your primary, or a major marketing strategy. That means paying for your own...
The ultimate pricing below cost strategy is obviously when a company is giving its product away for free. It can be a very efficient way to create market share. For instance, in 2003 free software Apache managed to get more than 60 of the Web server operating systems against Microsoft IIS, which requires license fees and is not gratis.
Yahoo Calendar (calendar.yahoo.com) is a scheduling and calendar utility that houses your information on Yahoo 's Web servers. Because the information is stored on Yahoo 's computers, not yours, you can access your schedule from any PC with an Internet connection and a Web browser. All you have to do is enter your Yahoo ID and password and you have universal access to your appointments and events.
If you want universal access to your contacts, no matter where you are (or what PC you're using), use Yahoo Address Book (address.yahoo.com). Yahoo Address Book stores your contact information on Yahoo 's Web servers so that you can access the information from any PC with an Internet connection and a Web browser.