Throw out the business plan its limiting

Brewtopia uses it as a rough guide only, specifically when it needs to look at why it went into business. Everything else in such a plan is outdated as soon as the first sale comes in. A business plan, if followed day-to-day, is predicating what should happen and doesn't answer the right questions when things don't happen.

Customers determine the business and everything else follows. The biggest and most profitable part of Brewtopia's business today wasn't even mentioned in the business plan.The company founder had to fight to get the Board to change direction when he decided they would do what no other brewer in the country would do: bastardize their brand and recipes to customize, personalize and privatize beer, and contract to other players.

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