She needs get to know you and TRUST you

Build credibility by providing high-value content on your Web site. Show prospects that you have their best interests at heart and that you can adapt or customize your service to meet their individual needs. Foster an ongoing relationship through a free e-zine/newsletter that steadily increases their trust levels and cements a view that you are an "authority" in your field.

Yes, you will also start your own theme-related e-zine. Delivering great content to subscribers is so important, especially if you want to sell your services online...

• It credentializes you.

• It develops a sense of "owing" in your subscribers.

List Building Pitfalls Revealed

List Building Pitfalls Revealed

Improper List Building Strategy Results in a Low Quality, Unproductive Subscriber List. Effective Email List Building for Product andor Service Marketing is Much, Much More Than Just Gathering a Huge List of Worthless Leads.

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