Image ALT tag and name of image

Let's look at each of these "on-page" criteria quickly... 1) TITLE tag =

The Abdominal Personalized Abdominal Exercise Programs

• Must contain your Specific Keyword at least once, no more than twice, and with some kind of variation or synonym. Try to include your most important General Keyword, too.

• Can have up to 70, even 80 characters. Get your most important message in, right at the beginning. If the engine cuts your title off at 60 characters in its listing, you've still fired your "big gun." Meanwhile, some engines will show up to 90 or so characters.

• Title appears as the link in Search Engine listings. It must "get the click" -- so make sure it's attractive, without being misleading. Getting your Title right for both your reader and engine is the single most important thing you can do.

The TITLE tag is one of the most important on-page elements. Make sure every single one of your pages (yes, even your TIER 3 pages) contains a relevant, keyword-rich TITLE tag.


In general, it's a good idea to position your Specific Keyword near the beginning of your page elements. TITLE, META description, headline, body copy, etc.

Search Engines give greater prominence to keywords that appear closer to the beginning, rather than the end.

2) META keyword tag = <META name= "KEYWORDS" content="factory outlet stores">

• The page is about "abdominal exercise." Don't dilute your META tag with a million synonyms.

• You could add a few General Keywords that people might add when they search (ex., "equipment").

• Consider adding a common synonym that has a near-exact meaning (ex., "stomach crunches").

• If you put more than one keyword in this META tag (separated by commas), always put your most important one, the one that this page focuses upon, first. Here's an example of an expanded META keyword tag...

<META name="KEYWORDS"content="abdominal exercise, equipment, crunches, stomach, videos, 6 pack, personal trainer">

Don't lose sleep fretting over your META keyword tag. It is rarely factored into ranking algorithms these days. Just include your most important keywords and a couple of variations, and move on.

3) META description tag = <META name="DESCRIPTION" content="Passionate about abdominals? Looking to build an awesome six-pack, strengthen your lower back, lose a few pounds, or just build up some core strength? You need one-on-one abdominal exercise training!">

• The META description often comprises a portion of what searchers see in the Search Engine's listings (different SEs display their results slightly differently). So, like the Title tag, make sure it's attractive, without being misleading. Your goal is to entice the prospective visitor to click through to your site. A gentle, good-natured tease, like the above, will do well.

As with the META keywords tag, most SEs do not place much ranking weight on the text inside META description tags. So focus on getting the click through, and don't worry too much about just the "right" blend of keywords for this tag.

• Use 150-200 characters. Some engines cut off the Title listing at as little as 140 characters. So again, make sure you get your "#1 benefit statement" up front. Remember, a "benefit statement" does not have to be "in your face" -- read the META tag above.

• Should contain your Specific Keyword at least once (try twice if it fits and see how it ranks). Include one or two of your most important General Keywords. Also, use common synonyms 2-3 times more (ex., "outlet" and "mall").

(Synonyms will work better and better as engines become more and more sophisticated. But your first priority is to place sufficient focus on your Specific Keyword.)

• Remember, do not repeat the TITLE in this tag. The reader will just see the same phrase twice in the Search Engine's listing, once in the Title and then again in the description. That's wasting valuable "word real estate."

4) H1 and other header tags = The Ultimate Abdominal Exercise and Fitness Program!

The headlines are more important than your regular body copy. That's true for both human readers and for the engines. As far as ranking criteria goes, it is likely that the <H1> tag is second only to the <TITLE> tag in importance.

Please keep in mind that some engines don't use the META description tag to form the second part of their listings (i.e., after the Title) in their search results. In those cases, they will usually use the first words on the page -- your H1 tag (first headline), and the first words in the body copy after that.

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