Httpwwwsitesellcomcasestudieslocalbusinessjohnhtml Its a twostep process that builds to a job contract

STEP 1 You PREsell to get an open-to-hire phone call or response to your contact form... that first contact. Once you have that...

STEP 2 You "sell" your service and close the deal with a contract.

So, whatever you do, however you do it, PREselling should always pull your visitor one step closer to delivering your Most Wanted Response... an open-to-hire contact call or response to your contact form.

If your visitors basically perceive a straight sales effort on your site, you're selling, not PREselling. That means that the two-step process is now SELL-SELL...

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