• Network Marketing -- Use the networking power of the Web to generate warm, willing-and-wanting-to-talk-to-you prospects... people who will call you, not the other way around.

Judd uses his site to extend his "warm circle of friends".

• Online store -- Sell hard goods that are related to your theme.

Jim started with hand-made juggling balls (knitted at home by his 90 year-old mother!).

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