Develop Your VPP

Ideally, your domain should reflect your Valuable PREselling Proposition (VPP). Your VPP answers, in very few words and hopefully with just a touch of character, the two critical questions about your Site Concept...

1) What specific and high-value information does your site deliver?

2) What is your unique positioning for this delivery (i.e., what is your angle of approach)?

A good VPP transmits these answers loud and clear to your visitor so that she immediately understands what your site is about. And the single best way to do that?...

Include your VPP in your domain name!

There's no room for "cleverness" or subtlety here. Leave that to the money-losing dotcoms. Include your Concept Keyword in your VPP and add a "marketing angle/theme" to it. That way, your concept is clear to your visitor, and your Concept Keyword is clear to the Search Engines. (The engines will rank your site a touch higher for your Concept Keyword if it is included in your domain name).

Focus your efforts on developing a VPP that is "not too narrow, not too broad" -- it needs to be just right.

Would an example help to clarify? How about three?

12 SEO Myths Busted

12 SEO Myths Busted

Within this guide you will find 12 cold, bitter truths about search engine optimization myths that have been busted. This is a common myth that is fed to new website owners as a quick way to get backlinks and traffic. If youve got a new site, the best thing to do is to find a lot of related blogs and post comments, right? Wrong. Most, if not all, blogs have nofollow tags within their code. Nofollow tags will stop the page rank and SEO from one blog from going into the other.

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