Bibliography and references

1. Morgan, Neil A. (1991) Professional Services Marketing, Butterworth Heinemann.

2. McKenna, Regis (1991) Relationship Marketing: Own the Market Through Strategic Customer Relationships, Century Business.

3. Richardson, Brian (1992) 'How architects can promote their services'. Architects Journal, 16 December.

4. Grönroos, Christian (1990) Service Management and Marketing, Lexington Books.

5. Warne, E.J.D., CB (1992) Review of the Architects (Registration) Acts 1931-1969, HMSO.

6. Gide, Charles (1916) Cours d'economie politique, authorized translation from the third edition (1913) of the Cours d'économie politique under the direction of Professor William Smart by Constance H.M. Archibald MA (1916), Harrap.

7. Hutton, Will (1995) The State We're In, Jonathan Cape, London.

8. Walsh, Keiron (1989) Marketing in Local Government, Longman, Local Government Training Board.

9. Gutman, Robert (1988) Architectural Practice: A Critical View, Princeton Architectural Press.

10. Richardson, Brian (1993) 'The importance of marketing'. Architects Journal, 31 March.

11. Greenberg, Stephen (1993) 'Architecture: a professional or commercial enterprise'. Architects Journal, August.

12. Bayliss, A.J. (1989) Marketing for Engineers, Peter Peregrinus, Institute of Electrical Engineering.

13. Coxe, W. et al. (1992) Success Strategies for Design Professionals: Superpositioning for Architecture and Engineering Firms, Krieger, Malabar, FL

14. Maister, David H. (1993) Managing the Professional Service Firm, Free Press, (reprinted from the April 1984 issue of American Lawyer).

15. RIBA (1992) Phase 1: Strategic Overview, Strategic Study of the Profession, May.

16. Levitt, Theodore (1962) Innovation in Marketing: New Perspectives for Profit and Growth, McGraw Hill.

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25. Lewis, Brian J. (1988) 'The globalisation of consulting engineering'. Abstract for the American Society of Engineering Management.

26. Schneider, Eric (1992) 'Segmenting a diverse profession'. RIBA Strategic Study of the Profession.: Phase 1, May.

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28. RIBA (1993) Strategic Study of the Profession. Phase 2: Clients and Architects, October.

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Network Marketing Structure Part 2

Network Marketing Structure Part 2

Although this book is the second part of a 2 part series, the content here is designed to be stand-alone and each book is written with lessons applicable for every aspect in network marketing. In this book, we are taking a more in depth look at plan mechanics as well as practical steps to boost your career.

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