Bibliography and references

1. Morgan, Neil A. (1991) Professional Services Marketing, Butterworth Heinemann.

2. McKenna, Regis (1991) Relationship Marketing: Own the Market Through Strategic Customer Relationships, Century Business.

3. Richardson, Brian (1992) 'How architects can promote their services'. Architects Journal, 16 December.

4. Grönroos, Christian (1990) Service Management and Marketing, Lexington Books.

5. Warne, E.J.D., CB (1992) Review of the Architects (Registration) Acts 1931-1969, HMSO.

6. Gide, Charles (1916) Cours d'economie politique, authorized translation from the third edition (1913) of the Cours d'économie politique under the direction of Professor William Smart by Constance H.M. Archibald MA (1916), Harrap.

7. Hutton, Will (1995) The State We're In, Jonathan Cape, London.

8. Walsh, Keiron (1989) Marketing in Local Government, Longman, Local Government Training Board.

9. Gutman, Robert (1988) Architectural Practice: A Critical View, Princeton Architectural Press.

10. Richardson, Brian (1993) 'The importance of marketing'. Architects Journal, 31 March.

11. Greenberg, Stephen (1993) 'Architecture: a professional or commercial enterprise'. Architects Journal, August.

12. Bayliss, A.J. (1989) Marketing for Engineers, Peter Peregrinus, Institute of Electrical Engineering.

13. Coxe, W. et al. (1992) Success Strategies for Design Professionals: Superpositioning for Architecture and Engineering Firms, Krieger, Malabar, FL

14. Maister, David H. (1993) Managing the Professional Service Firm, Free Press, (reprinted from the April 1984 issue of American Lawyer).

15. RIBA (1992) Phase 1: Strategic Overview, Strategic Study of the Profession, May.

16. Levitt, Theodore (1962) Innovation in Marketing: New Perspectives for Profit and Growth, McGraw Hill.

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20. Amin, Ash. (ed.) (1994) Post Fordism; A Reader, Blackwell.

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23. Hall, Stuart (1988) 'Brave new world'. Marxism Today 24-29 October.

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25. Lewis, Brian J. (1988) 'The globalisation of consulting engineering'. Abstract for the American Society of Engineering Management.

26. Schneider, Eric (1992) 'Segmenting a diverse profession'. RIBA Strategic Study of the Profession.: Phase 1, May.

27. Smyth, Hedley (1994) Marketing the City, E. & F.N.Spon.

28. RIBA (1993) Strategic Study of the Profession. Phase 2: Clients and Architects, October.

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34. Pickar, Roger L (1991) Marketing for Design Firms in the 1990s: Charting a Course in a Changing Marketplace, American Institute of Architects Press.

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43. European Economic Development Services Ltd (1993) Feasibility Study for a Northern Architecture Centre, December.

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47. Rogers, Sir Richard (1995) Cities for a Small Planet, the 1995 Reith Lectures. Broadcast on BBC Radio 4 . 12 March.

Network Marketing Structure Part 2

Network Marketing Structure Part 2

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