Rss feeds

Wikipedia describes really simple syndication (RSS) as a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts. An RSS document, which is called a feed, web feed, or channel, contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that's easier than checking them manually. RSS was first invented by Netscape,...

Internet MarketiNG

Internet marketing is the focus of much of this book. This section concentrates on the use of Internet-related sites in other aspects of the marketing plan. It is common these days for every television show, radio station, and print publication to host its own web site. Often these sites can be used for interactive marketing campaigns, such as contests. Contestants who appear on American Idol get their weekly affirmation from viewers who log on to the Internet or use their cell phone to cast...

Glossary

Banner - A typically rectangular advertisement placed on a web site, either above, below, or on the sides of the web site's main content and linked to the advertiser's own web site. Blog - Short for web log, a blog is a web page that serves as a publicly accessible personal journal for an individual. Typically updated daily, blogs often reflect the personality of the author. Branding - Creating a distinct personality for a product (in this case the artist, not the label) and telling the world...