The Word Press Description Tag PlugIn

The default "out of the box" version of WordPress does not systematically optimize description meta tags. However, WordPress description tag plug-ins that enable you to easily optimize description meta tags are available. Although keyword and description meta tags are not considered as important as they were in the past, using them is still a good habit to have, and they may eventually be weighed more heavily in the future. Of these tags, the meta description tag has retained the largest value. Often, this tag appears as the short description snippet in the search-engine results for your Web page.

The Add Meta Tags WordPress plug-in provides several options for you to optimize your meta tags. The first option is to allow the Add Meta Tags plug-in to automatically populate the description tag for you. Although this option automates the description tag, it is not ideal because it pulls an excerpt of content from the page that may or may not be representative of the page as your description.

If you prefer to have more control, the second option allows you to define a custom description meta tag for every page of your Web site. Although this can be a tedious task if you already have hundreds of pages, it is a rather small addition if you are just starting out and are planning ahead. Adding a custom description to your Web pages should take only a few seconds. A slightly more advanced use of the Add Meta Tags plugin is to rework the description tags of Web pages that are already ranking well. If the description meta tag is correctly appearing as the two-line description in the search-engine result for your Web page, adjusting the description can have an impact on your click-through rate from that listing. This requires continuous testing, but the testing pays off in the form of more traffic when you find the optimal description.

Optimize Descriptions with the WordPress Description Tag Plug-In

1 Navigate to 2006/01/05/add-meta-tags-wordpress-plugin.

2 Scroll down to the Download section and click

3 Upload the plug-in to the plug-ins directory of your WordPress Web site.

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4 Activate the plug-in within your WordPress admin area from the Plug-ins page.

5 Configure the meta tags of your pages in the Meta Tags page under the Options heading.

By default, the plug-in will use the post excerpt as the meta description, and the post categories as the meta keywords. There is no further action needed to use the default settings.

You can add custom tags to each post or page on the Write Post or Write Page pages.

Your blog meta tags are now optimized.

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