Optimize Meta Keyword Tags

Perhaps the least important factor in optimizing a Web site for search-engine rankings is the use of the meta keyword tag. Similar to the meta description tag, the meta keyword tag contains a list of keywords or phrases, separated by commas, that describe the subject matter of a particular Web page. Today, the search engines give little consideration to meta keyword tags. Still, you should not skip implementing this tag on all your Web pages. What sort of significance the search engines may place on this tag in the future is impossible to know, and although you are not likely to see an increase in your rankings with today's ranking algorithms, anything is possible down the road. In the mid-1990s, back when search engines were much less sophisticated and had much less computing power, the meta keyword tag was used by the search engines to determine what keywords and phrases a Web page should rank for. As you can imagine, it did not take long before

Optimize Meta Keyword Tags the meta keyword tag was exploited to obtain search-engine rankings for keywords and phrases that had nothing to do with the actual content of certain pages. The meta keyword tag is located in the header of an HTML document, and its syntax is as follows: <HEAD>

<META NAME="keywords" CONTENT="a, list, of, keywords, describing, your, web, page, separated, by, commas"> </HEAD>

For each page on your Web site, generate a short list of no more than ten keywords or phrases and include them in the meta keyword tag. Do not repeat keywords or phrases, and be sure that each Web page on your site has a unique meta keyword tag. Again, although you may be tempted to duplicate this tag throughout your site, your rankings could decrease as a result due to duplicate content.

Open a Web page in any text editor such as notepad.exe or a Web development program and locate the <head> tag.

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Within your <head></head> tag, type <meta name=

"keywords" CONTENT=", followed by your optimized meta description tag, and ">.

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3 Save the file, and upload it to your Web server.

View the source to verify the keywords are placed correctly.

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