Optimize Blog Posts for Technorati

Technorati is an Internet search engine dedicated to searching blogs. As of December 2007, Technorati was tracking 112.8 million blogs and is arguably the most recognized authority on what is happening on the World Live Web at the present time. The Live Web, as Technorati calls it, is the dynamic and ever-changing portion of the Web created by users. Usergenerated content includes Weblogs, photo sharing sites, and video sharing sites. This type of user-generated media is sometimes referred to as citizen media. Although Technorati has expanded its listings to these other types of citizen media, it began with blogs, and that area of the social Web remains its specialty. Technorati works similarly to the way that other search engines work in that it uses the number of links pointing to a blog to track its popularity, or as Technorati calls it, authority. To rank highly on Technorati, you must participate regularly in the blogging community. If you read an article on someone else's blog that you think is well written, post a link to it on your blog; someday that blog's author may return the favor. You should also become a Technorati member and make friends on the site. Users on Technorati can declare your blog a "favorite" and help you rank higher for the key topics you write about. Another way to ensure that you are appearing in the Technorati results is to tag every blog entry you write with descriptive keywords. Technorati uses descriptive words and phrases to categorize your posts as it searches the 1.6 million new blog posts per day. For example, users of Technorati type in keywords such as "Hillary Clinton" or "Presidential Election" to look for content related to those topics; if your blog post is tagged with these keywords, you increase the odds that your blog will be included when these terms are used to perform a search. You should also keep in mind that many items are ranked by the date posted, so be sure to update often.

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2 Scroll down and click the Technorati Tools link.

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3 Click the Blog Widgets tab.

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4 Scroll down and copy the Technorati Authority Widget code to your Clipboard.

5 Paste the code into the source code of your blog.

The Technorati Authority Widget is now available on your blog. The widget will display the number of links your blog has within the Technorati network.

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