Conversions

Tracking your Web site conversions enables you to identify and evaluate the success of your advertising and traffic generation efforts. A conversion identifies a specific action performed on your Web site, such as an e-commerce transaction or an e-mail submission. A key factor in the setup of your Google AdWords account is the installation of conversion tracking code on your Web site. Conversion tracking allows Google to monitor what occurs on your Web site after an AdWords advertisement has...

Network Ads on Your Web Site

Although Google AdSense is the contextual advertising market share leader, the Yahoo Publisher Network, or YPN, offers an alternative option for you to monetize your Web site. Roughly two years after the release of Google AdSense, the Yahoo Publisher Network launched. The Yahoo Publisher Network works on the same principles as the Google AdSense program. You simply sign up for free and insert a piece of code into your Web page. Yahoo analyzes the content of your Web page, taking into...

Share Videos with You Tube

Video Web sites such as YouTube provide one of the most powerful forms of communication for you to attract potential visitors and get them interested in your products, services, and Web site. YouTube, located at www.youtube.com, is a video sharing Web site that allows users to upload, view, and share video clips. Posting videos on YouTube is easy and requires minimal time and investment on your part. Users of all kinds, including small and large businesses, amateur videographers, and everyday...

An Introduction to Keyword Generation

After selecting a Web site topic, keyword generation is the first and arguably most important step of the search-engine-optimization, or SEO, process. The bulk of your Web site, from the directory and file names to the title tags and page copy, is built around the words and phrases you choose during the keyword generation phase. The process of keyword generation is very important to a successful SEO campaign and should never be rushed or taken lightly. Initially, you want to generate a...

Extra

After e-commerce tracking is successfully installed, allow time to pass so that there is enough meaningful data collected to allow you to make accurate decisions. Depending on your sales volume, a month or less should be a sufficient time frame to collect meaningful data. View the E-commerce report for your Web site profile. In the bottom-right corner, your sales sources are listed. Click any of these links that are search engines. For example, use Google Organic. Clicking Google Organic opens...

Exclude Your IP C Address with Filters

You can use the filter settings in Google Analytics to prevent your own internal or network traffic from appearing in your reports. This feature is useful because you likely will browse your own Web site on a regular basis to check for broken links, broken images, typos, and so on. Also, you likely will set your Web site as your default home page. All these browsing habits can lead to inaccurate data in your Analytics reports. When looking at your reports in Google Analytics, be sure to have...

Create an AdWords Campaign continued

There are many adjustments that you can make to your campaign settings to take advantage of the advanced functionality offered by Google AdWords. On the most basic level, you can set a campaign ending date if you are only interested in running your campaign up to a certain date. On a more advanced level, you can choose to set different maximum bids for clicks generated at different times of the day. Be sure to accurately set a campaign daily budget and select whether you want your budget spent...

Using Payper Action Campaigns

Pay-per-action campaigns enable you to define a particular action and set the amount you are willing to pay once the action is completed. Actions may include, but are not limited to, newsletter sign-ups, purchases, or downloads. There are a few terms unique to the pay-per-action, or PPA, system that you must be clear on before you begin actions, conversions, cost-per-action, and text link. An action, as was already mentioned, is the end goal that you are expecting a user to complete on your...

The History Of Searchengine Optimization

1 GETTING STARTED WITH SEARCH-ENGINE OPTIMIZATION 2 Choose a Find Your Target Set a Set Goals Put a Team Keep Up with Industry News 2 KEYWORD An Introduction to Keyword Select Analyze Your Competition with Keyword Research with KeyCompete Analyze Your Competition with Seodigger Using the Wordtracker Keyword Suggestion Tool Using the Google Keyword Suggestion Tool Research Keywords with Keyword Discovery Analyze Keywords with Keyword Filter Keywords with Keyword 3 CREATING PAGES 32 An...

Keyword Research with Key Compete

One of the most effective methods for generating keywords is to evaluate what keywords your competition is bidding for on major pay-per-click search engines such as Google AdWords and Yahoo Search Marketing. Competitive research tools such as KeyCompete.com, which typically charge a monthly or annual membership fee, enable you to see the specific keywords your competition is bidding on, while also giving you access to useful keyword generation data. Generating competitor keyword lists using...

Make Your Blog Successful

One of the most successful approaches to getting your Web site to rank well in the organic search results is to create a blog. A blog gives you the opportunity to continually provide fresh content on your Web site, while building a community of readers who look to your site as an authority. Your blog does not necessarily need to be educational in nature. You may also want to entertain and reward your readers for being part of your community. Regardless, if you choose to create and maintain a...

An Introduction to Quality Score Optimization

In early 2007, Google announced the addition of quality score to its AdWords pay-per-click, or PPC, platform. Google introduced quality score to ensure that advertisers with the most relevant PPC campaigns rank highest within the Google-sponsored results listings. In the past, advertisers willing to pay more for each click could rank as high as they chose for just about any keyword they wanted. This led to those advertisers with the highest budget and risk tolerance monopolizing the sponsored...

Earn Money with Auction Ads

AuctionAds, located at www.auctionads.com, provides an advertising widget that allows you to promote items available on eBay.com directly through your Web site. AuctionAds works through a partnership with the eBay affiliate program, which is located at Commission Junction. The eBay affiliate program has a mixture of both cost-per-action (CPA) and pay-per-sale commission-based opportunities. eBay pays a fixed CPA when you refer a new user who creates an eBay.com account, and it pays a...

Run PPC Reports

The Google AdWords Report Center is a powerful feature of your AdWords account that enables you to create fully customized reports. The Report Center allows you to run reports on the account, campaign, ad group, and keyword levels. Important data about the performance of your Google AdWords account is available to you through the Reporting Center. The Google AdWords Report Center allows you to pinpoint what is and is not working within your AdWords account. You can run reports on a daily basis...

Action Offers with Azoogle Ads

An increasingly popular affiliate network structure and payment method is cost-per-action, or CPA. One of the leaders in CPA affiliate marketing is AzoogleAds, located at www.azoogle.com. CPA advertising allows merchants to specify a flat rate for a defined action such as an e-mail submission or contact form completion. For example, if you send a visitor to a merchant Web site, and that visitor successfully fills out a lead box with his personal information, you receive a predetermined amount...

An Introduction to Monetizing Traffic

This book provides you with a comprehensive strategy for driving organic traffic through effective search-engine optimization, or SEO. With improved search-engine rankings, you can maximize the revenue you generate from your Web site. If you are running your Web site as a business, monetizing your traffic is likely one of your main interests in improving your SEO efforts. Monetizing your Web site includes implementing one or more revenue-generating activities, such as paid banner placement or...

Earn Money with C Commission Junction

Commission Junction is widely recognized as a leader in affiliate marketing for both advertisers and publishers. The Commission Junction Web site, located at www.cj.com, connects online merchants with online publishers through advanced affiliate tracking and reporting software. Commission Junction provides you with various ways to promote merchant products or services on a pay-for-performance basis. With Commission Junction, you simply add a banner or text link on your Web site and get paid...

An Introduction to Building Links b

In a fraction of a second, Google's search algorithm computes how many Web sites link to your Web site and the value of each individual link. Google automatically performs this process millions of times every day Google believes that calculating links and taking into consideration such things as what those links say, along with the quality of the Web sites they come from, is an effective method of determining a Web site's authority. Google ranks sites based on how authoritative they are in...

Select Keywords

Selecting general and specific keywords that are relevant to the specific products, services, or content of each page of your Web site is an essential component of search-engine optimization, or SEO. General or generic keywords are one or two keywords in length and are commonly referred to as long-tail or head terms specific keywords are three or more keywords in length and are commonly referred to as tail terms. For example, the keyword cheese could be considered a head term the keyword...

Add Emphasis with Header Tags

You can use HTML header tags to apply significance to keywords or phrases within a Web page. Placing a selection of text within a header tag tells the search-engine spiders that the text is of a certain level of importance. Search-engine ranking algorithms place emphasis on text enclosed within header tags when determining where pages should be ranked for these terms. Much like the other tasks of this chapter, the use of header tags is standard practice and should be viewed as a best-practices...

Analyze Keywords with Keyword Discovery

Keyword Discovery includes several useful advanced features that enable you to analyze your lists of keywords, including information on the number of occurrences of a keyword throughout a Web site, overall keyword effectiveness, and predicted daily search volume. Keyword Discovery advanced features allow you to achieve a better understanding of what keyword rankings are realistically available, and the directions in which your SEO work is most likely to achieve positive results. Keyword...

Create Payper Click Campaigns

With search-engine optimization SEO , your goal is to rank for free within the organic search results for target keywords related to your Web site. In contrast, with pay-per-click PPC your goal is to pay for placement by competing with other advertisers for ranking within the sponsored results section of search results. There is no charge when someone clicks your organic listing, but you are charged every time someone clicks your PPC listing. PPC listings are typically designated as sponsored...