Search Engine Traffic Guide

The Most Powerful All-in-one SEO Tool Suite

SERPed is a game-changing SEO suite aiming to unify all the must-have tools needed to rank your website higher, outperform your competition and grow your business. The suite includes tools that will help you to easily and quickly discover profitable keywords, perform SEO analysis from just a single interface, site management, track all major search engines across different devices and locations, client acquisition, and detailed reporting. SERPed integrates data from the world's most trusted sources such as Google, Moz, Majestic, Bing, Yahoo, YouTube, Amazon, GoDaddy, Wordpress, among many others. Additionally, SERPed also comes along with other tools such as Link Index that helps you send links to up to 3 different link indexing platforms. Apart from Link Index, other tools include Google Index Checker, Spintax Checker, Grammar Checker, Content Curator, and Content Restorer. SERPed provides high-quality tools and services alongside world-class customer support system as well as video tutorials to help you get started swiftly. Their FAQ's section also covers virtually anything you may encounter while using the software. More here...

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Monetize Web Site Traffic

The most commonly used tool for making money from your Web site traffic is Google AdSense. Google AdSense is a contextual advertising technology that serves ads from the Google AdWords Content Network based on contextual relevance. All you have to do is insert a piece of code into your Web site where you want the ads to appear and Google does the rest. The most impressive thing about Google AdSense is the sophistication of the technology. Instead of having to worry that Google might serve ads unrelated to your content, Google's technology has an incredible track record of serving highly relevant advertisements, which enhances the user experience and encourages visitors to come back to your Web site in the future. Even if they leave your Web site by clicking an ad, you get paid a percentage of the amount that the advertiser pays Google to display the Affiliate marketing is responsible for generating billions of dollars in e-commerce each year. Affiliate marketing allows you to monetize...

Type seo search engine optimization

More advanced keyword research and analysis is discussed in Chapter 2. Research and analysis uncovers the key terms and phrases that Web users are searching for. This may be as simple as figuring out what terminology people are using when searching. Are people searching for seo or search engine optimization You can use a tool like Google Trends to discover trends in the popularity of different search queries. Knowing your target audience also provides you the opportunity to identify other online marketing opportunities. If your target audience is primarily the teenage demographic, marketing on platforms such as MySpace could be lucrative. If your target audience is mostly young college graduates, marketing on a social network like Facebook may provide benefit. The benefits of having a full understanding of your target audience cannot be overlooked. Rather than waste time trying to figure out what that audience is later, try to define your audience early...

Method 2 Check the Competition in the Natural Search Listings

In addition to evaluating the competition through the paid search listings, it's also a good idea to see which competitors are showing up in the natural search listings. Advertisers cannot pay to be at the top of the natural search listings. Natural search listings are determined by the search engine's own algorithms. Natural search listings appear in the main body of the search results page. Don't be alarmed, but there are going to be A LOT more results showing up in the natural search listings than paid search listings. This is because the search engines are going to display every web page that mentions the keyword that you have typed in, including blogs, forums, classifieds and other non-commercial results. Most of these websites will not be competing directly with you, so don't be intimidated by the number of results returned.

Google Natural Search Example

To determine how many pages are showing up in the natural search listings, all you need to do is type your keywords into the search box of your favorite search engine. If your keyword contains more than one word, you should place the entire keyword in quotes( ). Figure 2.2.3.d Google Search Results Page This example shows nearly 6.9 million results being returned for the keyword slr camera . This is a very competitive keyword in the natural search listings. Clearly there is a lot of interest in slr camera . Figure 2.2.3.e Google Search Results Page Figure 2.2.3.e Google Search Results Page

The Search Engine Program

The search engine software or program is the final part. When a person requests a search on a keyword or phrase, the search engine software searches the index for relevant information. The software then provides a report back to the searcher with the most relevant web pages listed first. 3.2 Top Search Engines I've studied how search engines work. An integral part of any Internet marketing or search engine optimization campaign is to know exactly which search engines to target. This section discusses some of the top search engines today.

You can scan the list of keywords taking note of the estimated search volume of each

The free version of the Wordtracker Keyword Suggestion Tool is limited to 100 results per search. However, the paid version gives you instant access to thousands of keywords, which can prove invaluable when building out large keyword lists for running a PPC account and when searching for supplemental keywords to use when constructing your content pages for SEO purposes. Another benefit of signing up for the paid version of Wordtracker is the ability to import a list of keywords and check their search volume. Instead of manually entering each keyword into the free tool one at a time, all you need to do is copy and paste your list into the paid version of the tool with one click you get the search volume estimates for every word. This alone can save you hours of time each month.

Pay Per Click Search Engines

Pay per click search engines are another indispensable tool for doing market research on the Internet. Pay per click search engines, such as, allow you to generate instant traffic to your Web site by paying a small amount for each visitor click. When I want to be very thorough, I use all four of following pay per click search engines to do my research. When I'm in a hurry or feeling somewhat lazy, I just use the top two that are listed. Yikes Eighteen dollars PER CLICK That's rich. You can see that doing research at the PPC's may help you quickly eliminate certain topics if you plan to market your site using pay per click search engines in a big way.

The sponsored listings at the top of the Google search results page look like this

Google Adwords, located on the right side of the Google search results page, look like this Google - f ' Search Web ( Search Site i News Pagelnfo - t)Llp - j Google Search Search Google from any web page. Pay-Per-Click Search Engine Competition Research - In addition to Google, I also research the competition at some of the major pay-per-click search engines. Pay-per-click is a type of search marketing where advertisers pay a set amount every time their ad is clicked by a prospect. Some search engines, such as Overture, FindWhat and 7Search specialize in this type of advertising medium.

Consistently relevant search results were hard to find Until Google came along

Both the Alexa and Google Toolbars use Google search technology. If you don't or can't install either, I recommend using the Google search engine to do research on the Internet. Google's 'PageRank' technology, credits a site based on the number of sites that 'link in' to that site. It also analyzes the importance of the sites 'linking in'. If the second site is rated to be of high importance, the site it links to also increases in 'importance', and it's PageRank increases. Furthermore, unlike many other search engines that can be 'fooled' into displaying irrelevant results, Google's technology makes human tampering with their search results extremely difficult. In addition to providing highly relevant search results, Google is also useful if you want to find out how many potential competitors you have. Near the top right-hand corner of the results page, on a blue colored bar, Google shows the number of results returned with your query.

Submitting to Search Engines

Submitting sites to search engines is much easier than submitting them to directories or pay-per-clicks. In fact, you only have to submit the home page. The search engine's spider (a neat little software program) will then follow all the links from the home page and include your other pages. Spidering actually increases your relevancy score more than hand-submitting your internal pages yourself. The disadvantage of spidering is that it can be slow. Google has the best spider but even they can take up to a month to index all your pages. For other search engines you can wait three times as long. Say What Is all of this search engine talk confusing to you Do you want to make money online, but don't want to figure it all out by yourself You're not alone. Click here for a turn-key money-making system that you can start earning from within the next 24 hours.

But first a search engine primer

Some of you may be familiar with the way that search engines work. Others may have never given it much thought. In the world today, there are 3 major search engines. It's been estimated that 92 of all search engine traffic is handled by the Big-3 below Search engines are the most popular method used by web surfers to locate particular websites - accounting for well over half of all possible ways that visitors learn about the existence of any specific site. And, search engine use continues to grow. Nearly all of my success has come from getting my sites ranked highly in these search engines, - especially Google - which is the biggest and most accurate of them all. The goal of the search engine is to provide the visitor with a compilation of sites bearing some relevancy to the keyword or phrase typed in by the surfer. All other pages will also contain lists of 10 sites, each with decreasing relevancy according to that particular search engines' criteria. Thankfully, much of your...

Secrets of the Internet Search Engines

Chapter 6 Google Secrets Chapter 7 AllTheWeb Secrets Chapter 8 Ask Jeeves Secrets Chapter 9 AltaVista Secrets Chapter 10 HotBot Secrets Than Other Search 145 Get More from Your Search 147 Personalize Your Search 165 Search Google from a Cell Phone or PDA 156 166 Search Google from Other Web Sites 157 167 Put Google Search on Your Own Web Site 157 Google calls itself the World's Best Search Engine, and by most accounts that statement is a true one. Google is not only the world's largest and most trafficked search site, it's also one of the 10 most popular sites on the entire Internet. Just look at these statistics Google's search engine indexes more than 3 billion Web pages, more than 425 million images, and more than 700 million Usenet messages Unlike a portal like Yahoo , Google is all about searching no e-mail, no personalized start page, no streaming audio or video. But that doesn't mean Google is just a simple query box. Google offers basic and advanced Web searching, an...

Write for People Not Search Engines b

Search engines grant high rankings to Web sites deemed most relevant and valuable to the user therefore, writing for search engines and writing for people are not mutually exclusive concepts. By strategically weaving a few target keywords into original, well-written content, you can accomplish superior organic rankings and persuade readers to become customers. The ultimate goal of any search-engine optimization (SEO) campaign is to achieve long-standing, organic rankings with popular search engines such as Google and Yahoo. Although content is not the only thing that search-engine algorithms take into consideration when ranking a Web site, content is arguably the most important. Therefore, if your goal is to obtain high organic rankings for your Web site, you must produce high-quality, original content that contains the keywords that you want to rank for. If your content is original, persuasive, and has a natural tone, search engines tend to recognize it as worthwhile and therefore...

Start your search engines

Nearly 90 percent of all Internet traffic begins at search engines such as Google, Yahoo , America Online, or Microsoft Network. At these sites, users enter search terms and receive a list of Web sites that they can visit. Therefore, consultants' sites must be listed on the most heavily trafficked search engines. The more prominently your site appears on search engine listings, the better the chance that a prospective client will click through to it. Your site can be listed on Google at no charge. Other search engines also provide free listings, but the process can be time consuming and they don't accept all sites or guarantee when they will be posted. You can accelerate getting your site listed on the major search engines by paying an annual fee. For example, will list your site on several major search engines for a moderate fee. Microsoft's has a similar service for submitting your site to the search engines. The fees for these services vary with the...

The Current State of Search Engines

As the Web has evolved, a vast number of search engines have launched. Automated search engines These are built algorithmically via Web crawlers and cataloged and ranked algorithmically as well. Since these types of search engines (such as Google) are the kind used by most searchers today, performing well in these is what this book focuses on. Meta search engines (aggregators) These search engines generally use results from other search engines and present them in a different way either by presenting the results from multiple other engines together (such as or with a different visual look.

And how exactly are you optimizing the content to get the search engines to send visitors

And there's some minor tweaks you can do but I have some Word Press blogs that have done really well. My Marketing with Miles is a Word Press blog and I haven't really had to tweak it very much to get it optimized for the search engine. And a lot of the articles come up as number one and some of the tricks that I use is, I do like titles. I'll try to put the keyword in the title of the article, because the search engines read that.

Customize Your Search Results

If you'd like HotBot to display more or fewer results per page, or to list more or less information for each result, you have to customize the site's results preferences. Getting there is a bit tricky you have to click the Preferences link on the home page and then click the Result Prefs link on the next page that appears. The HotBot Result Preferences page then appears with a variety of options for you to configure. What's nice about HotBot is that you can choose whether or not to display the Related Searches and Related Categories links that are typically hard-wired into the results pages of other search engines. Make your choices and then click the Save button.

How Search Engines Work

The major search engines that account for most market share today are the automated type Google, Yahoo , and Microsoft Bing2 (although Yahoo and Microsoft have reached an agreement in which Yahoo will replace its search engine with Bing, although this hasn't happened as of late 20093). All three, as well as other smaller search engines that exist and operate their own technology, have similar overall infrastructure as follows Web crawlers (also known as ''spiders'' or ''robots'') that crawl the Web. These crawlers follow links to discover the pages on the Web. Index storage that stores the content from Web pages. Content is generally stored using word-based keys, similar to the index in a book. When you look up a word in the index of a book, you learn the page number that word is on. Similarly, with a search engine index, the search engine can look up a word that someone is searching for and find out all the Web pages associated with that word. Results scoring that determines what...

How Search Engines Rank Results

Ranking is hard, much harder than most people realize. One reason for this is that languages are inherently ambiguous, and documents do not follow any set of rules. There are really no standards for how to convey information, so we need to be able to understand all Web pages, written by anyone, for any reason. And that's just half of the problem. We also need to understand the queries people pose, which are on average fewer than three words, and map them to our understanding of all documents. Not to mention that different people have different needs. And we have to do all of that in a few milliseconds By some estimates, more than one thousand programmer scientist years have gone directly into their search engines' development, and the rate of innovation has not slowed down.'' Search engines use a number of factors to determine how to rank content. At a high level, search engines associate each set of content with a set of keywords they determine that content is about. When a searcher...

How Search Engines Are Using Data About Searcher Intent

Over time, as search engines have gotten more confident about understanding intent, they've become more aggressive about displaying what they think the searchers want. Overall, this is a good thing because they're providing what searchers are looking for even more quickly, without requiring searchers to make extra choices. Most searchers aren't power users and just want to type the words into a search box and get back the results they're looking for with as little work as possible (remember bounded rationality ).

Search Engine Suggestions and Prompts

As noted earlier in Query Refinements on page 66, search engines incorporate many methods for integrating browser navigation into the search experience to enable searchers to drill into what they're really searching for. These search prompts are typically based on past searcher behavior. For instance, Google lists related searches, Bing provides search categories, and Yahoo includes an ''explore related topics'' pane. Paying attention to what the search engines suggest for topics important to your business can both give you insight into what your potential customers are really looking for and help you understand how your company should be represented in search results.

The Search Engines

Their product is the quality of their search results. Help them make their product better, and they'll love you. Search Engines use computer programs called spiders to go out and bring your site back to its home (i.e., the Search Engine's database). Then when someone looks up, let's say factory outlet stores, another program decides whether your site or a site with a similar theme is more relevant. You must honestly convince each Search Engine that you are the most relevant (at least in the Top 20 search results, preferably in the Top 10) for the keywords that you target. Trick the engine and your success won't last long. When the Search Engine discovers your game, it will ban you. Why Tricks hurt a Search Engine's product instead of helping it. Do this and you add value to the Search Engine's product. StDEBAR Use this approach and you will never have to worry about the Search Engines. They become partners with you in an effort to deliver quality...

The Evolution of Organic Search Results Beyond Web Pages

Originally, search engines indexed text on Web pages and matched text-based searches to that content. As the Web evolved, search engines began looking at ways to catalog the new types of content on Web pages, such as video and images. They created ''vertical'' indices that enabled searchers to look specifically for images, for instance. However, search engines found that few searchers noticed these vertical indices and that most searchers looked for everything from the main search page. In 2007, Google introduced ''universal search,'' a new way of compiling results that blended content from all of their indices, including textual Web content, images, videos, news, and product listings.10 The other major search engines soon implemented their own versions of ''blended search'' and today, it's common to see all of these things appearing together in search results (see Figure 5.5). Source Google Search Results

How Do Mobile Search Engines Work

Currently, the biggest difference between traditional search engine bots and mobile search engine bots is that the mobile bots evaluate your site as if it was being displayed on a mobile device. If the bots determine that your site will perform well on mobile devices, it will be ranked well in mobile search results. If they determine that your site will not perform well, it will probably not rank well in mobile search engines. Furthermore, mobile search engines can detect what type of mobile device you are searching from and, in some cases, rank sites according to how well those sites will perform on that specific device. If the site will perform well on the device, it has a better chance of ranking well in the search results shown on that device. This is just one of the factors that can affect your rankings. It makes sense, because the search engines do not want to rank sites that searchers will not be able to view on their particular mobile phone. Traditional search engines and...

SEO Search Engine Optimization

The next several pages will introduce the 80-20 best practices of Search Engine Optimization (SEO). Effective SEO improves the likelihood your submitted page will obtain a Top 10 to 20 ranking position for your Specific Keyword on a Search Engine's results page. The higher the ranking, the better are your chances that a surfer will see your listing and click over to visit your site

Basic Mobile SEO Best Practices

For the most part, mobile SEO is similar to traditional SEO. This chapter simply highlights the most important SEO strategies and how they are different when optimizing for mobile search results. When search engine crawlers are on your website, they are evaluating on-site SEO factors, such as the text on the page, the site architecture, and the code that makes the site work. When Web crawlers are off your site, they also index things that are related to your website, including other websites linking to your website, editorial mentions of your website, and the popularity and success of your website in existing search results. Both mobile and traditional search engines look at on- and offsite ranking factors to determine how a website or a page should rank in search results.

Optimizing your pages for the search engines is absolutely essential if you want them to appear in the top 10 30

How do you get your pages to rank high in the search engine results Here is a list of tips that will help. 1. Keyword-Rich Pages - In the past you had to be extremely careful not to overuse keyword phrases on your web pages for fear that the search engines would consider you an engine spammer and penalize you. Six per page was the maximum number of repetitions suggested. SBI is renowned for its emphasis on attaining great search engine rankings, so I thought I would test Rupert's site for placement. Based on the site's name, I did a search on 'cheap computers'. Sure enough, his site came up on the first page of results at Google. 4. Relevant Content - Jill Whalen, a well-known search engine (SE) expert advises that you should work with at least 250 words on a page for search engine optimization purposes. Having more or less words will also work, but Jill makes the point that you need at least 250 words to be able to repeat your keyword phrases a number of times throughout the page...

Offsite SEO Ranking Factors

In addition to including keywords in the text on your website, it is important to have links from other relevant websites pointing to your website, ideally with optimized anchor text. Remember, anchor text is the part of a text link that is clickable, and it is usually indicated by text that is underlined and in blue. In general, the more links you can drive from other websites to your website (from either traditional or mobile websites,) the better you will perform in search results. Because many mobile search results pages include traditional pages, this tactic is still relevant. It is especially true if the links are from sites that have a mobile designation in the file structure, have content that is somehow related to your content, or are considered authorities in their industry. The higher the quality and relevance of the site that is linking to you the more value it will give you in search results. Links from websites that have nothing to do with your website, or from websites...

Search Engine Optimization Climbing Your Way to the

There are several good ways to drive traffic to your website. This section will not only show you how to dramatically increase your traffic, but will also show you how to drive more high-quality traffic to your website. One of the best and most cost-effective ways to drive people to your website is through search engines like Google, Yahoo, and MSN. There are two sources of search engine traffic organic search, and paid search, which we will talk about in the next section. In this section you will learn how to successfully optimize your website for organic search in order to drive more traffic to your website.

Learning How Search Engines Rank Web Pages

A lot of what we know about how search engines rank web pages comes from SEO's reverse engineering the Search Engine Results Pages (SERP's). They essentially type in a keyword, review the results returned, and then closely examine the websites that rank well. They look for patterns and information that may indicate why a particular website has a high ranking. They then share this information with other SEO's through blogs, forums and other mediums to try and validate their findings. Once there is an informal consensus about a specific technique or strategy, it becomes widely accepted SEO Theory. In addition to these SEO theories, major search engines companies (Google, Yahoo, and MSN) have published white papers, patent applications, and research projects, which give additional clues as to how they rank websites. These publications only provide a few pieces of the puzzle, but provide valuable insight.

Search Engine Optimization Summarized

Search engine optimization can be a somewhat complex subject, especially when you start discussing the technical details and algorithms that power search engines. However, some webmasters get lost in these details and forget that search engine optimization is really only about two things These two things are much easier said than done, but I wanted to illustrate that search engine optimization is not overly complicated. If you get these two things right, your website will be 90 optimized. The remaining 10 comes from on-page optimization techniques, which I will discuss in more detail later in this section.

What to Expect from Search Engine Optimization Efforts

Achieving a good ranking overnight is not a realistic expectation. Search engine optimization takes a lot of time and patience. It could take anywhere from weeks to months to achieve a top 10 ranking. There are no shortcuts. You can't buy your way to the top or get instant results like you can with paid search. It's also important to understand that the search engines are constantly changing their algorithms in an attempt to improve their relevancy and filter out spam. You may rank well today, but could lose your position tomorrow after a search engine update. That's just part of the game. Search engine optimization is a lot of work, but can pay big dividends. The traffic you receive from organic search doesn't cost you anything. The only investment required is your time.

Tracking Web Site Traffic

Since English is a globally accepted language, your English-based app can achieve success in Apple's various regional App Stores. But if you're interested in producing localized versions of your app to increase sales in countries outside of your own, which languages should you target first Good web site traffic statistics can tell you which countries your visitors are from. Beyond the United States, are a large percentage of your site visitors coming from Italy, France, or Germany Or maybe Japan and China The combination of your international App Store downloads sales reports and web site traffic statistics can help you determine which countries to focus your translation efforts on.

Search Engine Guidelines and Penalties

The search engines have published guidelines.7 Violate any of those guidelines and you risk having your site demoted in ranking or removed from the index. The spirit behind the search engine guidelines is that the search engines reserve the right to take action on any sites that intentionally try to manipulate their ranking algorithms which makes sense, since core to the search engines is the relevance of their results. If sites are manipulating those results and making them less relevant and useful to searchers, the engines have methods of pinpointing that and adjusting for it. The search engines (and Google in particular) have published a number of examples of what might constitute results manipulation. Generally, these are pretty straightforward and likely sound very similar to the spammy tactics the SEO naysayers incorrectly attribute to SEO. But the examples also serve as a check for those who aren't spammers who may have lost sight of what's really important about search...

Advanced Mobile SEO Best Practices

The differences between mobile and traditional SEO strategies and tactics all stem from the fact that different crawlers are indexing and evaluating your website as if it was being displayed on a mobile phone. It is essentially the same model, with slightly different parts and different algorithms determining how the website will be ranked. That being said, some more advanced SEO strategies are specific to mobile search engine optimization. Search engines index the Web page by page, but they also evaluate the power and historical value of a domain name or website as a whole. A domain name that has been around for a long time, ranks well, and gets consistent traffic is considered more valuable than a new domain that has little history, few rankings, or little traffic. Each page on a website is judged independently, but pages on a more established domain will generally perform better than the same page on a less established domain. Because the search engines index the Web based on...

Mobile Search Engine Submissions

Mobile search engines are always looking for more mobile content to index and rank in mobile search results, so they have established submission pages where you can submit your website to be included in their search results. Search engine submission used to be a powerful strategy in traditional SEO efforts, but it has become less effective because so many webmasters and SEOs attempted to 'game' the system by getting their websites listed or linked multiple times in the directories. Luckily, it is still useful for mobile SEO because the mobile search engines are still looking for valuable mobile-friendly content to index and rank. Submitting your website on a mobile search engine page is much less sophisticated than submitting a mobile site map, and it does not ensure that your site will be added, but it can still be a valuable strategy for improving mobile search engine rankings quickly or encouraging mobile Web crawlers to visit your site more frequently.

Work With The Free Major Search Engines

The Search Engines will provide you with lots of traffic as long as you work with them rather than against them. The process is not complicated. And as you will soon see, it keeps you moving forward -- building out your site so that you create even more ways for visitors to find you 2) Submit those pages to the Search Engines. (Continue to build more Content pages.) 4) Check for the presence of your pages in each Search Engine's index (i.e., database). (Continue to build more Content pages.)

Ways to Make Your Pages Search Engine Friendly

Optimizing your pages for the search engines is absolutely essential if you want them to appear in the top 10 - 30 positions of results. How do you get your pages to rank high in the search engine results Here is a list of tips to help you. In the past you had to be extremely careful not to overuse your keyword phrases for fear that the search engines would consider you an engine spammer and penalize you. Six per page was the maximum number of repetitions suggested. SBI is renowned for its emphasis on attaining great search engine rankings, so I thought I would test Rupert's site for placement. Based on the site's name, I did a search on 'cheap computers'. Sure enough, the site came up first in the results at Google.

Search Engine Tools for Webmasters

All three major search engines have tools and educational resources for site owners. These tools provide great diagnostic reports, as well as statistics, and ways of providing input to the engines. You can find these tools at Google Webmaster Central webmasters Microsoft Bing Webmaster Center Yahoo Site Explorer P Every page on the site should be listed in an XML Site Map, which should then be submitted to the major search engines. P Ensure you are using the tools from the major search engines to be alerted of any crawling issues.

And then whats the process of submitting your site to the search engines

Well, it's I mean it's been years since I have done that because, it's a myth that you need to resubmit over and over to search engines, but if you got a new site, a brand new site, then normally you just to go to the search engine, scroll somewhere near the bottom and there will be a link somewhere along the way that says, Submit Here, or Add URL. And the nature of them means that if you get linked from another site somewhere, the chances are that the search engine spiders, as they call them, the software that spiders all through the web the chances are you will get picked up like that anyway, but you can still manually submit to these search engines as well.

What about using one of these search engine submitters that says it submits your site to thousands and thousands of

The software can be useful, I mean like everyone else has good versions and bad versions but. and it can save you time, and the only thing is that you know the search engines, when they first started out, search engines wanted as many sites on there as possible because if you're a search engine and you don't have any sites on your index, you're not really worth using, but now as they have become established it's gone the other way around, and they are able to put some checks in place so they stop being bombarded by people trying to submit over and over and over. So, if you use some of the software tools, then it can happen that you actually. you will get submitted, but in some cases the search engines have specific guidelines, and it's often by it's action do it manually rather than use the software.

How has the process of search engine optimization changed over the past ten years since you started out

It's just got more difficult really because obviously there are more people that are trying to do the same thing, and it's just changing ever more quickly with each passing day and week in terms of what you actually need to do, which is why in the long run, if ten years ago you'd have just said no, forget the search engines, I am just going to build a quality site, it's got unique content on it and it's a great resource that I know people love and will come back to, the search engine optimization will take care of itself. So it has changed radically, I mean it was very easy to just kind of very quickly get a decent ranking in the search engines a number of So I would recommend that, yeah you need to have the basic grasp so that you build a site as search engine friendly. You maybe need to do a bit of optimization work in terms of choosing the right phrases, getting people to link to you, but percentage-wise you are willing to spend the most amount of time on your site and getting that...

DAY 8 Build Free Search Engine Traffic

Web site traffic is not like the weather You can do much more than just watch and talk about it. Now that you know how your pages rank for your keywords, and since you've experimented (in DAY 6) with a variety of formulas while sticking to basic Search-Engine-sexy principles, you can start to tweak your pages. Here's what happens when you write 100 good, solid one-size-fits-all-engines pages. The engines shuffle their ranking formulas every now and then. So 20 pages may drop down in Excite, for example. But 15 others move up And two weeks later, pages that were 100 in AltaVista suddenly start scoring on Page 1 Well K-I-S-SE (Keep It Simple, Search Engines). Let's get back to thinking like an engine. Pretend you're a Search Engine what's another way for you to tell whether a site is relevant for a concept Go to AltaVista and do a search for e-commerce. As I do this now, I see that is at 1. Now Type this into AltaVista's search box, exactly like this link -...

Google Search Network

When you advertise with Google, not only do your ads appear alongside the organic search results on, they also appear on syndicated partner sites like AOL,, Lycos, and iWon. Together, these sites make up what is known as the Google Search Network. Your ads will appear on the Google Search Network when somebody explicitly searches for a particular keyword. Google claims on their website that with the Google Search Network they reach over 80 of US Internet users every month.

The best way is to actually is to let the search engine find you

And what happens is if you've got other websites linking to you, especially quality ones, that the search engines already know about, the next time the search engine spider visits that website, and the spider is just a little software program that goes out and scurries around the internet, chasing down links, imagine this little program running around out there. The second it finds another website with a link to you, it will crawl down that link and it will find you, and there you are. And next thing you know, next thing comes around, they've found you, there's no need to submit to them.

App Product Website Increase Your Website SEO

Create a product website to showcase your apps. Always include screen shots and describe the features and benefits of your app. Just like any website, you want to optimize the website content with keywords and make sure that you build a following of other sites that link back to your website. This improves your search rankings for your site. Always have a Buy Now button to link to your app within the iPhone App Store. Promote your app throughout every page on your product website. Getting your app noticed also means getting your app product website noticed. If you have just created a new website, you can get your site listed in free online directories, such as DMOZ (, the open directory project. As stated by their own site, the DMOZ powers core directory services for some of the most popular portals and search engines on the Web, including AOL Search, Netscape Search, Google, Lycos, HotBot, and hundreds of others.

Submit your site to all the major search engines

Until the search engines index you, - which can take between 5 minutes to 5 months, - you essentially have a lonely brochure that relies solely on your promotional efforts to drive eyeballs to it. But, thankfully your site has been carefully organized to rank highly with search engines so that people find you. But THAT can only take place after your site gets submitted to the search engines. Since the beginning of my online publishing career, I have relied on a by donation only service called to submit to all the major search engines and indexes. The owner, Robert Woodhead, originally created this site because of being repeatedly spammed by scam artists who promised they'd register his URL at the top 500 search engines. As he says, there aren't anywhere near 500 search engines, - only about a dozen major English-language search engines that generate 90 of all traffic. Plus, there are about 200 general and special purpose indexes that are useful. NOTE A 'search...

Yahoo Search Marketing Sponsored Search

Find the niches and try to rank in the Top 5. But if there is a huge gap, bid a bit above the low side of the gap even if that puts you in the 6th-10th spot. For example, you will often see a bid, say of 1.00 for a top listing. This can get you the larger, more prominent top spot on Yahoo 's Search Engine Results Page (SERP), as may the second highest bid.

An Introduction to Optimizing for Other Search Engines

After you have optimized your Web site for the major search engines, you can sit back and catch your breath for a short time, but there are more ways to drive traffic to your Web site other than the three first-tier search engines, Google, Yahoo, and MSN. Many Web sites specialize in organizing very specific types of Web sites rather than trying to index the entire Internet. Getting your site exposure on these more targeted search engines can send extra traffic, or allow you to target a niche that may be too competitive to rank for in the major search engines. As the World Wide Web becomes more and more saturated, the demand is likely to trend toward search engines that specialize in one specific form of media and do it very well. Specialty search engines cater to specific users by only indexing content within a specific area or niche. For example, some of the most useful specialty search engines allow Web users to search blogs, images, auction sites, social bookmarks, or classified...

Traffic acquisition summarized

All three interviewees rely on both forms of search marketing - search engine optimization and search engine marketing, but also try to use other sources for traffic to their websites. In all three cases, search engine marketing, i.e. advertising in search engines, is used mainly for websites that use affiliate marketing and that are targeted to a market niche. A likely reason for this is that content providers are able to track down relevant ads on search engines based on affiliate marketing outcomes and the mathematics for the balance between traffic acquisition costs and affiliate marketing revenue is straightforward. All content providers are trying to leverage search engine optimization in order to better promote their websites in natural search results. The main advantage is that after onetime investments to optimize their websites and promote them, the number of visitors coming from natural search results (i.e. for free) should significantly increase. This behavior was already...

Pay For Listing Placement At The Free Search Engines

With a paid inclusion program, you must pay to have your Web site included in a SE's database. It is not the same as a Pay-Per-Click Search Engine, where you pay a certain amount to be ranked in a certain position. Pay-per-inclusion does not guarantee ranking. It only guarantees you'll be included in the index 3) Guaranteed continuous inclusion. Search Engines are pretty mysterious creatures. One day, your site will be sitting pretty with a top 20 ranking, and the next day it's gone, disappeared without a trace. Yes, it sometimes happens. The SEs cull pages from their respective indices for no discernible reason. Paying for your listing means it will never be dropped from the index. Best of all, Yahoo 's SiteMatch program will provide entry of your URLs into the entire Yahoo network, which includes FAST AllTheWeb, AltaVista, About, the unpaid listings in Overture, and most importantly, the search results delivered on Yahoo itself. Of course, this comes at a hefty price. At this point,...

Yahoo Search Marketing

Yahoo Search Marketing, formerly Overture, was one of the first pay per click search engines on the market. Their reach extends to over 90 of active Internet users. Yahoo Search Marketing is much more transparent than Google. When you advertise on Yahoo you can see exactly who is bidding, what they're paying, and their ad position. This means that you must adopt a different strategy to be successful with Yahoo. There are some specific bidding techniques that I will discuss in Section 5.4.2 that will help you get the most out of your Yahoo advertising campaign. Yahoo's user interface is not as easy to use as Google's, and requires a little more time to master. If you're new to Yahoo Search Marketing, I highly recommend that you download their free workbook, which is available in PDF format. This workbook covers the most important features and bidding techniques. Yahoo Search Marketing Advertising Credit

Baby step 2 Review Google Mastery

To help you understand Google and how to best work with this search engine giant, I have created my Google Mastery report. Originally launched in the fall of 2004, this hour and 20 minute report has been recently updated to reflect the latest changes at Google. This report reflects a great deal of time and work and really helps cement your foundational knowledge of Google. And, once you understand completely how the world's most popular search engine works, there will be no stopping you

A Search engine optimisation SEO

Search engine optimisation involves achieving the highest position or ranking practical in the natural or organic listings on the search engine results pages after a specific combination of keywords (or keyphrase) has been typed in. In search engines such as Google, Yahoo and MSN Search, the natural listings are the main listing on the left as shown in Figure 8.15(a), although there may also be sponsored links above these. The position or ranking is dependent on an algorithm used by each search engine to match relevant site page content with the keyphrase entered. There is no charge for these listings to be displayed or when a link relevant to the site is clicked upon. However, you may need to pay a search engine optimisation firm to advise or undertake optimisation work to make your web pages appear higher in the rankings. How are the search engine results pages produced Search engines compile an index of words on web sites by sending out spiders or robots to crawl around sites that...

Pay For Listingplacement At the Free Search Engines

Search Engines are pretty mysterious creatures. One day, your site will be sitting pretty with a top 20 ranking, and the next day it's gone -- disappeared without a trace. Yup, sometimes the SEs cull pages from their respective indices -- for no discernible reason. Paying for your listing means it will never be dropped from the index.

US Mobile internet users Mobile Search users and Mobile Search Advertising Revenues 20062011

Mobile search users 20.3 23.3 28.8 35.1 43.9 55.8 Mobile search ad revenues* 2.1 13.5 48.1 155.7 307.4 713.7 Note *earned from sale of display or text listings alongside mobile search Although the United States currently leads in mobile traffic and in ad spending, it is significantly behind European countries such as Italy and Spain in terms of 3G penetration. In recent years, the number of Americans accessing the Internet from their phones has grown significantly, as has the number of people performing Internet searches from their mobile phones. Mobile search was already important in 2008, when all U.S. carriers began offering flat-rate, unlimited mobile data packages. The United States represents 68 of the worldwide mobile searching, and with flat-rate data pricing, there is no disincentive to search when information is needed. It will be crucial for mobile marketers working in North America to learn how to leverage mobile search and mobile search engines.

Step 3 Select Your Search Engines

Despite the hundreds of search engines and tens of thousands of specialized directories on the Internet, there are only a handful that matter to most users. These 20 or so control the bulk of the world's Internet search traffic, and most of these are powered from the four core search engines. The search tools comprise two species directories, such as the Yellow Pages, which simply list sites, and search engines, which crawl around the Internet trying to find what the users say they want. The directory variety uses human editors to analyze and describe what each Web site is about. The true search engines crawl around the Internet tasting the contents. These crawlers visit Web sites on a regular basis. The more popular you are or the more often you change contents, the more often they will visit your site and update your contents. Commercial gateways such as altavista, Excite, and Lycos pull users into all the sites that match the specified keywords until the enquirer declares a direct...

The Imminent Evolution of Mobile Search

The algorithms that search engines use to determine relevance and rank results are constantly changing. An antagonistic symbiosis exists between search engines and Internet marketers. Search engines will always try to give searchers the best results, and Internet marketers will always try to manipulate the results to make their websites look like the best in the eyes of the algorithm. Unintentionally, Internet marketers have done a lot to improve the search engines, by creating the need for a better algorithm. Updates to the mobile search engine algorithm will continue to make mobile search results more portable, more personal, and more intelligent.

Search Engine Optimization

Search engine optimization is quite popular in its own circles but not especially useful for people who need to make money quickly. It takes a long time to get indexed and climb up the search rankings, but the best part is that once you do so you're basically going to get free advertising traffic for a very long time. plugin will help your blog squeeze page get indexed not just by Google, but also Yahoo , Bing, and (the top search engines).

Mobile Search Is Ubiquitous Search

One of the most important points to understand about the future is that mobile search is not just going to happen on mobile phone handsets. Many new portable devices are becoming Web enabled and will offer mobile search as an integral part of the device. Your mobile site will have the opportunity to rank in a number of other devices GPS The days of downloading updated maps and business addresses to your GPS are limited. Tapping into local Web search APIs for up-to-date maps and business listings is a more scalable solution that makes the devices much slimmer and more user-friendly in fact, the three major search engines have already been brokering deals with car and GPS manufacturers around the world. BMW and Mercedes have already offered a limited fleet of cars with Web-enabled GPS in Germany. With all these technologies, opportunities will arise to create and tailor a marketing message. Marketing dollars will always play a huge role in the development of new Web-based technology...

Keywords Optimizing Your Site to Get Top Billing at Search Engines

When a user enters a search term, also known as a keyword , into a search engine, the engine runs through the billions of pages in the database and awards each one a relevancy score . The higher your score, the higher your listing. If your site doesn't contain the keyword used by the searcher, the only score it's going to get is a big, fat zero. Your first task then is to make sure you know which keywords are most relevant for each of your sites.

Leveraging Universal and Blended Mobile Search Results

The top three search engines for both mobile and traditional Web content are Google, Yahoo , and MSN. These three search engines all have a primary index, where they keep records of most of the content on the Web, but they also have other indexes for special types of content, such as business listings, images, videos, and news. In both mobile and traditional searches, the search engines will mix information from their other indexes with the traditional listings. In the SEO community, these are called blended results because they blend results for a variety of different indexes. Blended results are actually quite common in mobile search because the search engines are trying to minimize the number of clicks it takes a searcher to get to the information needed. They try to anticipate what type of result the searcher is looking for. For example, when someone searches for California Pizza Kitchen, the search engines will probably think they are looking for a specific restaurant location...

Search Engine Crawler Listings

Search engine crawlers visit sites and automatically build listings, generally without the need to submit your site. To get picked up by the crawlers, you need to have good links pointing to your site. As mentioned earlier, the best link to get is a paid listing in the Yahoo directory. Having that Yahoo link, will almost guarantee you a visit from Google's spider, and a free Google listing by result. In either case, you may want to visit the following sites to submit your pages, or to learn more about search engine listings. AltaVista http AlltheWeb

Tracking Mobile SEO and Keyword Rankings

When you are working with a traditional website, you can use a variety of tools to find out how your website is ranking in various search engines. Although these tools have no way of accounting for the problems with personalization or localization, they are a quick way to see how your website is performing in traditional search results over time. Because none of those tools currently report on mobile search engine rankings, you have to do searches by hand or rely on your analytics to see what keywords are driving the most traffic. The main disadvantage to using analytics instead of actual search results to measure the effectiveness of your SEO efforts is that analytics show you only how you are doing on keywords that are performing well, because they records information only after someone clicks from a search result to your website. If a keyword is Until the new mobile features are available on Enquisite Optimizer, you can use other analytics programs, such as Google Analytics, to see...

Payperclick search engines are another option

Long-time students and buzz listeners know I get nearly all my traffic by earning my way to the top of the natural search results. And although I have dabbled in the area of paid search, I have been too busy with my natural search business to really dig in. mine, who wanted to learn how to supplement their natural search results, by purchasing some additional traffic from Google AdWords.

MSN Search Returns Four Types of Results

When you conduct a search with MSN Search, the search results page (like the one shown in Figure 2-5) includes four different types of results. At the very top of the page is a listing of Popular Topics that you can use to help refine your search. Next up is a short list of Featured Sites, followed by a longer list of Web Directory Sites, and then the much longer list of Web Pages. The sum total of all these results provides a best of all worlds search, unique among the major search sites you get a blend of high-quality human-edited directory listings and high-volume automated search index listings.

Grow Through Search Engines Directories

How else can you find merchants on the Search Engines Easy 1) Visit the advertisers ' Is that a radical concept, or what Yes, I'm actually suggesting that you click on a banner ad Actually, the Search Engines advertise in different ways nowadays http to your list of POSSIBLE PARTNERS. Repeat this AltaVista link-finder-and-sniffer technique for all your POSSIBLE PARTNERS You have to drive traffic to your store if you want to make any sales -- unlike the Field of Dreams movie, they will not come just because you have built it. Most Vstore owners simply can't overcome this challenge. Why include Vstore in this Guide Because you don't actually make a sale or ship a product. You make a commission. But you only make a commission if you drive traffic to your store and if those visitors buy. And that's where your Theme-Based site enters the picture

Narrow Your Search Results with Alta Vista Prisma

AltaVista employs a technology it calls Prisma to display a list of topics closely related to your original query on your search results page. These topics are actually the most common terms contained on the Web pages that match your query. You can click these links to further refine your search. When you click on a Prisma word, AltaVista automatically adds that word to your original query and then displays a new set of results. For example, if you search for dinosaur, one of the Prisma topics listed is Fossils. Click the Fossils link and AltaVista displays a new page of results (about dinosaur fossils) that are more targeted than your original results. Like Google, AltaVista uses the Open Directory to supplement its regular search index. AltaVista's version of the Open Directory is called the AltaVista Global Directory, and assembles hand-picked entries into a browseable-by-category list. You access the directory by clicking the Directory tab on the AltaVista home page. When you're...

Analyze Your Competition with Seodigger

An effective approach to generating keywords for your Web site is to analyze where your competitors rank on the search engines for keywords that you want to rank for. You can use tools such as Seodigger, located at, to determine how well you rank for specific keywords versus your competition, as well as to determine other important factors, including popularity and a rough estimate of how much search volume each individual keyword receives. offers a free tool that allows you to easily determine the top keywords that your competitors rank for organically on both and Seodigger offers two options for accessing competitor keywords. Nonregistered users are allowed up to five free domain searches per hour, and registered users are provided up to ten domain searches per hour. Another benefit of registration is a function called site-wide search. The Analyze Your Competition with Seodigger site-wide search function allows you to search for...

Get Covered by Search Engines

A primary method that potential customers use to locate businesses online is through search engines such as Google (http, Lycos (http and Alta Vista (http, and with indexes or directories such as Yahoo (http Search engine information is accessed by words or phrases indexes use subjects and categories. To list your site with search engines, you need to submit your website address to them along with other information about your business. Dozens of businesses now exist online that submit your website address to thousands of search engines for a modest fee (though, since most people use one of about ten popular search engines, submitting your site to thousands of them is of questionable value). Because search engines use key words to find you, you need to make a list of key words and keep adding to it as you think of new ones. One friend who sells a menopause product used very general words, such as women, health and...

Strategies for Using Yahoo Search Marketing

With Yahoo Search Marketing it's very easy to see what the competition is doing. This transparency creates a very interesting dynamic. Instead of focusing on ad quality and relevancy, advertisers can simply bid their way to the top positions. Some side-effects of this pay for placement environment include bid gaps, bid jamming, and bid wars. These are problems that typically don't occur in Google because nobody can see what their competitors are bidding. This section will show you how to get the most out of your Yahoo Search Marketing campaign, and how to avoid some costly mistakes.

Generating Quick Traffic

Today you will begin sending traffic to your affiliate gold site using Google Adwords. It's time to kick start the money-making machine Imagine for a moment that you've chosen web design as your affiliate niche market and plan on targeting newbies. You've generated a list of phrases the average neophyte designer might type into the search engines, such as

Optimize Your Images for Google Images

Google's Image Search is the most comprehensive image search on the Web. Although the results used to be limited to those users who used http, Google recently began to show its image results at the top of its regular, organic listings. As search results across the Web become more comprehensive, images have become a highly demanded end result for a search query. As the saying goes, a picture says a thousand words, and this is true for users who want to know as much about a topic as they can in a short amount of time. For example, if you want to know where Iowa is on a map, would you rather read a 500-word article about it or just see an image of the United States highlighting the location of the state you searched for Or maybe you are searching for an image for your social media site. Just type what you are looking for into Google Images, and instantly you find a picture Optimize Your Images for Google Images you like and link back to it from your site. The benefits...

Search engine marketing

Search engines are vital for generating quality visitors to a web site as suggested by Figure 8.13. But being registered in the search engines is not enough. The importance of effective search engine marketing is suggested by Figure 8.14 which shows that the higher the rank of a company and products in the search engine results pages (SERPs) the more visitors will be received. It is widely thought that it is essential to be in the top The use of online and offline promotion techniques such as banner advertising, search engine promotion and reciprocal linking to increase the audience of a site (both new and existing customers. Search engines Personal recommendations Web sites of well known brands Web sites of well known retailers

Optimizing for Both Facebook and Search Engines

You're probably familiar with search engine optimization (SEO) tactics for improving your website's search rankings in Google and other major search engines. But have you thought about how to incorporate social media into your search strategy Facebook can be a valuable asset for search results. The volume of content and variety of places to add keyword-rich content can help you attract new Page members on Facebook, while providing more natural search results (Figure 8-6). Facebook is indexed by search engines and also has deals with Google and Bing to display social search results that include posts from your friends. In the more general natural-search realm, a well-optimized Facebook Page can help you overtake a competitor by providing a second set of Pages (in addition to your own website) to display on the search results page. This can also be helpful when you're looking to do some reputation management. A Facebook Page can also give you the opportunity to add a few more keywords...

Google Search Engine

Consistently relevant search results were hard to find UNTIL Google came along. Both the Alexa and Google Toolbars use Google search technology. If you don't or can't install either, I recommend using the Google search engine to do research on the Internet. Google's 'PageRank' technology, credits a site based on the number of sites that Mink in' to that site. It also analyzes the importance of the sites 'linking in'. If the second site is rated to be of high importance, the site it links to also increases in 'importance', and it's PageRank increases. Furthermore, unlike many other search engines that can be 'fooled' into displaying irrelevant results, Google's technology makes human tampering with their search results extremely difficult. In addition to providing highly relevant search results, Google is also useful if you want to find out how many potential competitors you have. Near the top right-hand comer of the results page, on a blue colored bar, Google shows the number of...

Alta Vista

AltaVista will accept free listings through its addurl link, but it also has paid inclusion features. Generally, their crawler may visit every four weeks. Paid inclusion may be desirable if you have a new website or web pages or if you alter your web pages frequently, and you do not wish to wait until the next cycle of crawling. There is an Express Paid inclusion service of self-service type for up to 500 pages at a time. This service will enable weekly crawling. Their bulk program called Trusted Feed will enable the pages to be directly linked to their index. Pricing for Trusted Feed is on a cost-per-click model with a monthly minimum. In this program you can submit the AltaVista's ranking policies are a combination of various factors. The frequency and positioning of keywords and descriptions is important, as are title tags or words that appear near the top of the page. AltaVista applies link analysis to determine relevancy and page ranking. It levies penalty on spamming and does...

Search Engines

One of the most important ways to generate traffic to your event Web site is to get listed on all the popular search engines and directories. To understand the importance of this, review the results of a study completed by RealNames (http Over 85 percent of Web users use search engines. 70 percent of those surveyed know specifically what they are looking for when they use a search engine. 44 percent of Web users say they are frustrated with Web navigation and search engine use. 20 percent of Web users completely give up when unable to find what they are looking for the rest will try another search engine. To register your event, visit each of the search engine Web sites and follow their instructions closely. This will help ensure inclusion. For those who want to stay ahead of the market and on top of the search engine list, there is a way to be guaranteed to be among the leaders, by paying for your ranking. Google, GoTo, and AltaVista, to name a few, all offer this...

Alta Vista Secrets

208 Speed Up AltaVista with a Text-Only Search 182 222 Speed Up Your Search with AltaVista Shortcuts 187 224 Fine-Tune Your Search with AltaVista's Advanced Web Search Page . . . 189 225 Filter AltaVista's Search Results for Family Consumption 189 226 Personalize Your AltaVista Search Results 189 227 Narrow Your Search Results with AltaVista Prisma 190 234 Add an AltaVista Toolbar to Your Web Browser 235 Access Other Services from the AltaVista Home Page 236 Find Out if Your Personal Web Pages Are in the AltaVista Index 237 See What Other People Are Searching For It all started back in 1995, when AltaVista debuted as the first full-text Internet search engine. The AltaVista search engine was created as a research product within the Digital Equipment Corporation (DEC) research lab, and AltaVista remained a DEC subsidiary until 1999, when it was spun off into a private company controlled by Internet venture firm CMGI. AltaVista barely weathered the dot-com implosion, and in early 2003...

SEO Tactics

Search engine optimization (SEO) is a vast topic, one that has birthed a cottage industry of SEO consultants, seminars, and books. Suffice it to say that I don't have enough space here to cover everything on this subject, but let's tackle the basics you should know. This tag, which is located within the tag in your HTML code, displays the title of the page in the web browser's top title bar. Although that may seem fairly useless, it is actually quite an important tag when it comes to search engines and social media. The tag is the primary link headline displayed in search engine results. Let's use the fictional Breadcrumbs app as an example Notice how I incorporated not only the app's name and caption but also that it's an iPhone app. It's important to use strategic keywords in your title to help improve your ranking in the search results. When that page is listed in Google's search engine results, users will immediately know what it is by the link headline alone. Although these meta...

White Hat SEO

White Hat SEO's focus on building quality content first and search engine optimization second. They like to play by the rules and tend to stay away from techniques that would jeopardize their website's search engine listing. White Hat SEO's may use technology and automation to build their websites too, but they use it to accomplish different goals. They write content for people, not search engines. White Hat SEO's tend to rely more on their copyrighting and marketing skills to achieve a top ranking, rather than automated programs. White Hat SEO's understand that good search engine rankings take time and don't try to rush results. White Hat SEO's are able to get more inbound links from other websites because their content is considered valuable. When you use White Hat SEO tactics you run absolutely no risk of being banned by the search engines. Visitors who come to your website will also be more likely to convert.

Mobile SEO

Whether you have a mobile-specific website or mobile micro-sites, or are using your existing website to reach your mobile audience, it is important that your search campaigns be representative of the integrated campaign you're running. Although you should always do a good job of targeting your top keywords and brand name, it is also great to incorporate specific elements of your integrated campaign into your SEO campaign. If you have created specific pages to host mobile downloads from other media, always include the tagline or hook for the campaign in places search engine spiders will see title lines, heading tags, and Alt tags on images. This will help people who are searching for more information about the campaign or who want Web access to things they've seen on other on- or offline media. When you are optimizing pages to promote your mobile campaign, don't forget to include the media name in the keywords. For instance, if you are running a TV commercial to promote a downloadable...

Seo talk

The debate about page names has gone on for over a year now. As you discovered, the SEO community often gets bogged down in an issue without looking at the big picture. To avoid making that mistake with your question, let's look at the whole issue from a different perspective. The bigger issue is this Are pages with the name link or links.htm or .html good search engine optimized page names to start with No. The word link or links contributed NOTHING to your overall SEO strategy. The whole debate is pointless The bigger issue is this Are pages with the name 'link or links.htm or .html' good search engine optimized page names to start with No. The word 'link' or 'links' contributed NOTHING to your overall SEO strategy. The whole debate is pointless. SEO Talk continued pages and file names you build will assist you in your SEM (Search Engine Marketing) efforts. Therefore, if you're pursuing a strong SEO strategy, doesn't it make sense to put your primary keywords into your page name...

Black Hat SEO

Black Hat SEO, also known as search engine spamming, is when someone creates web pages that have little or no value, that are intended to trick the search engines into offering irrelevant, redundant, or low-quality search results. Black Hat SEO's disregard the rules and the goals of the search engines in an attempt to lure visitors to their website through deceptive practices. They often take pride in gaming or outsmarting the search engines. Black Hat SEO's will heavily leverage technology and automation in order to create tons of poor-quality pages, and gain inbound links from other websites (link spam). Once the visitor has arrived at their site, they will often use some kind of cloaking or redirect to show the visitor a sales friendly page. Black Hat SEO's are all about getting fast results. The methods they use to optimize their websites will often propel them to the top of the search results very rapidly, but when the search engines catch-on, their websites crash and burn. This...

Hot Bot at a Glance

As you can see in Figure 10-1, the HotBot home page ( is relatively simple. There's the expected search box and button, of course, but there's something extra a list of four different search engines. That's because HotBot lets you search not only its own search engine but also three other search engines as you'll learn in our very first HotBot secret, coming up next. Figure 10-1 Search four different search engines from the HotBot home page. Figure 10-1 Search four different search engines from the HotBot home page.

Google The Birth Child of Larry and Sergey

Google was cofounded by Larry Page and Sergey Brin while they were students at Stanford University. Although the company was officially incorporated in 1998, the idea of creating a search engine that would organize the world's information and make it universally accessible and useful began as part of a doctoral research project Larry and Sergey began in 1996. The key to Google's early success was that the algorithm behind the Google search engine was different from the algorithms before it. Based on Larry and Sergey's experience with the process of academic research, they believed that Web page authority and relevance could be derived algorithmically by indexing the entire Web, and then analyzing who links to whom. This idea came from the fact that in academia authority is derived when researchers advance their own research by citing one another as part of the research process. Indeed, each piece of published scholarly work (including Larry and Sergey's dissertation) has a works-cited...

SEO Beware of Snake Oil Salesman

Search-engine optimization is a critical component of a well-rounded Internet marketing strategy. Having a great Web site is simply not enough. Hundreds of millions of people use search engines every day to scour the Internet and find information from relevant Web sites just like yours. In order to appear alongside your competition in the search results, your Web site must be search-engine friendly. Moreover, to be competitive within the search results you need to take steps that convince search engines that your Web site is an authority and that your content is relevant for particular keywords related to your business or enterprise. If you are reading this book you do not need convincing that SEO is integral to your online marketing success. However, the profession of SEO has taken significant criticism for being nothing more than a spammy attempt to manipulate search-engine results. Unfortunately, criticism has come primarily as a result of so-called SEO experts who sell guaranteed...

Basic Web Site Structure

A well-optimized Web site design and structure helps to improve the overall performance of your Web site, making it easier for users to navigate and for search engines to find and index all of your content. You want to balance your Web site design between the needs of your users and the needs of the search engines. To be successful, your Web site should not only provide a superior user experience, but also include an optimal structure so that search engines index your content. One way to ensure that search engines find all of your content is by submitting a sitemap. Think of your sitemap as an outline of your entire Web site. A sitemap displays the inner framework and organization of your Web site's structure to the search engines. A sitemap should reflect the entire navigational structure of your Web site so that search-engine spiders can find and index all of your content. As you add new content to your Web site, you should submit your sitemap to the search engines on a regular...

Advanced Web Site Structuring

Once you have the basic structure of your Web site in place, you can implement several additional advanced structural considerations to optimize your site for search-engine purposes. For example, beyond setting up your Web site so that it is indexed, you may want to instruct the search engines not to index a particular page. A robots.txt file allows you to tell the spiders what they may and may not do when they arrive at your domain. Robots.txt files also provide you a means to prevent both potential copyright infringements and search-engine spiders from consuming excessive amounts of bandwidth on your server. One primary example of advanced Web site structuring includes the use of the nofollow attribute. The nofollow attribute instructs search-engine spiders that they should not follow a particular link or view that link as anything of significance when determining ranking. Because search engines count links from your Web site to another Web site as a vote for search-engine ranking...

Quality Score Optimization

Quality score optimization, or QSO, is a set of strategies for improving quality score. Quality score is a principal ranking factor that search engines use to determine your relative ranking and pricing for a particular keyword listing. In today's PPC advertising environment, the highest bidder does not always win. Instead, Google and other leading search engines rank Web sites based on numerous quality factors, and use your designated maximum cost per click as only one of many factors that determine whether you achieve a given keyword placement. The goal of QSO is to understand the factors that Google and others use to calculate quality score so that you can maintain PPC advertisements at the highest possible position and the lowest cost per click. The primary factors that search engines consider for calculating quality score are click-through rate, ad group and campaign structure, ad copy, landing page quality, and keyword bid. Note that many of the quality score factors influence...

Optimize for Other Engines

Internet search allows you to retrieve information at lightning speed. Although search engines such as Google and Yahoo are the most common forms of search sites, there are many Web sites that specialize in organizing very specific types of Web sites rather than trying to index the entire Internet. Getting your site exposure on these more-targeted search engines can send extra traffic or allow you to target a niche that may be too competitive to rank for in the major search engines. Technorati is a popular search engine for searching blogs. If you can get your blog to rank well on Technorati, you can gain considerable exposure and traffic. Moreover, other bloggers use Technorati to look for stories to write about. In this way, getting your blog ranked on Technorati can be used as an effective link-building strategy. Google Images is a popular service for searching images. Getting Google Images to index your images can potentially lead to significant traffic, especially because Google...

Keep Up with Industry News

The Web is full of informative blogs and forums where industry experts freely share their knowledge and experiences in search-engine marketing. Keep up with the pulse of the Internet marketing industry by reading these blogs and forums on a daily basis. Search-engine optimization is not an exact science. The ranking algorithms are constantly changing, and though the optimization techniques generally remain the same, new tips and tricks are constantly discovered by these industry gurus. This book provides you with a framework upon which true industry expertise can be built. Much like other industries, continuing education is a must if you plan to excel at search-engine optimization. Take advantage of every free resource that is made available to you. Unlike many other industries, search-engine marketing experts are generally not afraid to share some of their best secrets. There are literally hundreds and possibly thousands of constantly updated resources pertaining to search-engine...

Use Yahoo to Advance Your Career

It should come as no surprise that Yahoo includes a job posting and search engine as part of its network of sites. This particular service is actually HotJobs, a separate company that Yahoo acquired early in 2002. The Yahoo HotJobs site ( offers a variety of career-building tools, chief of which are job postings, resume postings, and the ability to search the HotJobs

Using the Google Keyword Suggestion Tool

The Google AdWords Keyword Suggestion Tool, located at https select KeywordToolExternal, is a free tool offered by Google that generates keywords based on a user entering descriptive words or phrases or a Web site URL. Because Google provides this tool, it has the unique advantage of being able to display a measure of advertiser competition. Advertiser competition is in reference to the amount of advertisers bidding on each term within the Google AdWords program. This is helpful in finding new keywords for use in your own PPC account, because the search volume appears right next to the advertiser competition. Keywords that have a fairly high search volume with a low competition rating can make perfect additions to your own keyword lists. The Google Keyword Suggestion Tool also shows seasonal trends in keyword searches. This is useful for planning your SEO campaigns. You should always target keywords with a mix of seasonal and constant search volume. You should also...

Research Keywords with Keyword Discovery

With Keyword Discovery, you can generate a large list of head and tail terms for any topic you choose, including many industry terms you may not yet be aware of. The Keyword Discovery tool returns a large list of keywords that are related to the base keyword you use when performing a search. For example, by typing the base keyword cheese into Keyword Discovery you get a list of keywords that are related to your base keyword cheese. Your Keyword Discovery search report is sorted by search volume, starting with high volume head terms at the top of the list down to low volume tail terms at the bottom of your list. For example, head terms such as cheese and gourmet cheese appear at the top of your keyword report, and tail terms such as gourmet cheese basket and Italian hard cheese appear toward the bottom. Keyword Discovery keyword documents can help you connect with your target audience because the reports come from aggregate data collected from 200 search engines. Each report provides...

An Introduction to Creating Pages b

Creating search-engine-optimized Web pages is the core effort of a successful Internet marketing campaign. Taking care of technical on-site factors such as file names, title tags, meta description tags, meta keyword tags, and meta robots tags is crucial to making sure the search-engine spiders can determine the relevance of your Web site. Think of search-engine spiders as robots that read the content of your Web pages. Optimizing your content with header tags and other text modifiers allows you to stress the main ideas and topics that your content covers. Optimization of images is important for those Web browsers that do not support images, and because search-engine spiders cannot read the content of an image, optimizing images presents an extra avenue to squeeze in more content. Links provide the pathways that search-engine spiders need to find your Web pages. Creating these links with search-engine optimization in mind is necessary for optimal results. Throughout the Web page...

Note that file names appear in the searchengine results

Authorities at the major search engines have stated that hyphens in URLs and Web page file names are viewed as spaces by the search-engine ranking algorithms. This is important because hyphen usage in domain names and Web page file names aids in readability and organization when used in moderation. Overuse of hyphens is considered to be a spamming technique and can result in a penalty by the search engines if used to an unreasonable extent. The search engines do not specify to what extent hyphen usage is acceptable, but try to limit hyphen usage to no more than three hyphens per file name. If possible, use no more than two. Recently, the search engines have begun to treat underscores similarly to hyphens, so you should limit your underscore usage as well. Also, make a consistent effort to keep URL lengths as short as possible. It appears awkward to human visitors if URLs exceed a certain length. Often, Web site visitors take note of the Web pages they visit and commit the URLs to...

Create a Meta Robots

You can use the meta robots tag to tell a search-engine spider whether or not the Web page it visits should be indexed or if links on that page should be followed. These search-engine robots often need to be controlled. The meta robots tag is not used as extensively now as in the past, because much more functionality can be obtained through the use of a robots.txt file, which is discussed in Chapter 5. Depending on your Web hosting, you may not have the ability to create and add a robots.txt file. If that is the case, using the meta robots tag is the only method available to at least partially control the behavior of the search-engine spiders. The meta robots tag includes directives for the search-engine spiders. The four directives available are index, noindex, follow, and nofollow. Including index in the meta robots tag tells the spiders to index that page. Noindex tells the spiders not to index that page. Including follow tells the spiders to follow links on that page. Nofollow...

An Introduction to Basic Web Site Structure

Optimizing the basic structure of your Web site greatly increases the likelihood that search engines will successfully locate and index your content. Search-engine ranking algorithms analyze numerous on-site factors when determining where a Web page ranks for particular search terms. Some of these factors include your Web site content, your domain name, whether or not your Web site works on all browsers, your Web site structure, your navigational linking structure, the accessibility of all your pages, and your credibility. There are many things that you can do to optimize for these factors, including choosing reliable Web hosting, choosing an appropriate domain name, optimizing your site for all Web browsers, creating a logical site structure and navigational menus, generating On-site factors are absolutely critical to the process of search-engine optimization, or SEO. A well-optimized design and structure help to improve the overall performance of your Web site, help users to...

Establish a Domain Name

Your domain name is one of the primary factors that search engines use to rank your Web site. Selecting a domain that relates directly to the theme of your Web site increases the likelihood that search engines such as Google and Yahoo will rank your Web site for related keywords. Generally speaking, you have two options Choose a domain name that contains the keywords and phrases that your Web site is about, or choose a domain name that is brandable. Many Web sites, such as Amazon and eBay, began with generic or obscure domain names to build successful Web sites and brand awareness. Such an approach can be more difficult in the beginning when trying to rank for certain search terms, because the search engines do use your domain name as a ranking factor. If your Web site is trying to create a new brand or develop a new niche in the market, consider registering a domain name that contains as few characters as possible. Make it short and easily recognizable for even the least experienced...

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