Business buying process 276 Business market 276 Buyers 285 Buying centre 284 Deciders 285 Derived demand 277 Gatekeepers 285 General need description 293 Government market 296
Inelastic demand 278 Influences 285 Institutional market 296 Modified rebuy 283 New task 283
Systems buying 284 Users 284
Value analysis 293
Proposal solicitation 293
Straight rcbuy 283 Supplier search 293
Supplier selection 293
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Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.