Questions

1. (Contrast Freixenet's entry into the US and UK markets.

2. What went wrong in the UK market?

3. Identify the different sorts of distribution and relationship that Freixenet used in the US market.

4. What are the advantages of each?

5. Is it wise for Freixenet to change its distribution system? What is the ease for and against the existing and proposed distribution systems?

6. How do Freixenet's relationship and controls change with the move from the existing to the proposed system?

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