Pretesting and Implementing

Whenever possible, sales promotion tools should be pretested to find out if they are appropriate and of the right incentive size. Consumer sales promotions can be pretested quickly and inexpensively. For example, consumers can be asked to rate or rank different possible promotions, or promotions can be tried on a limited basis in selected geographic areas.

Companies should prepare implementation plans for each promotion, covering lead time and sell-off time. Lead time is the time necessary to prepare the programme before launching it. Sell-off time begins wilh the launch and ends when the promotion ends.

Was this article helpful?

+1 0
Salehoo Secrets and Tips

Salehoo Secrets and Tips

As with any web site, SaleHoo has a number of features that will help you in buying products from around the world. Once you have an account on SaleHoo, which only costs a one-time fee, you can establish up to twenty named searches for products. After that, any time those items become available, you’ll be alerted.

Get My Free Ebook


  • Olivia
    What is pretest the promotion in implementation of sales promotion?
    3 months ago

Post a comment