Pretesting and Implementing

Whenever possible, sales promotion tools should be pretested to find out if they are appropriate and of the right incentive size. Consumer sales promotions can be pretested quickly and inexpensively. For example, consumers can be asked to rate or rank different possible promotions, or promotions can be tried on a limited basis in selected geographic areas.

Companies should prepare implementation plans for each promotion, covering lead time and sell-off time. Lead time is the time necessary to prepare the programme before launching it. Sell-off time begins wilh the launch and ends when the promotion ends.

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Physical Wellness Secrets

Physical Wellness Secrets

Do you treat your body as your soul's best champion or as a monster that plagues you? Is it a sanctuary or a grave? Your body is your avatar (the graphic that represents you) in the physical existence. It's the character you command, and you're the consciousness that commands it.

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  • Olivia
    What is pretest the promotion in implementation of sales promotion?
    4 months ago

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