After reading this chapter, you should be able to: Define differentiation and market positioning.

Explain why companies seek to differentiate their markets and use positioning strategies.

List and discuss the principal ways in which companies can differentiate their products.

Explain how companies can position their products for maximum competitive advantage in the marketplace.

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Salehoo Secrets and Tips

Salehoo Secrets and Tips

As with any web site, SaleHoo has a number of features that will help you in buying products from around the world. Once you have an account on SaleHoo, which only costs a one-time fee, you can establish up to twenty named searches for products. After that, any time those items become available, you’ll be alerted.

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