Physical Distribution arid Logistics Management

In today's global marketplace, selling a product is sometimes easier than physically getting ii. to customers. Companies must decide on the best way to store, handle and move their products and services, so that they ,'irc available to customers in the right assortments, at the right time and in the right place. Logistics effectiveness will have a significant impact on both customer satisfaction and company costs. A poor distribution system can destroy an otherwise good marketing effort. Here we consider the nature and importance of marketing logistics, goals of the logistics .system, major logistics functions, choosing transportation modes and the importance at international logistics.

Was this article helpful?

0 0
Empowered Success Bible

Empowered Success Bible

Get All The Support And Guidance You Need To Be A Success At Everything In Your Life with Empowered Success Bible. Success, just like any other thing is definitely not an accident. It happens for a reason and on purpose, whether people strive for it or not. Success is a wonderful world and concept. People have always been striving for it all through their lives. And many people have long been pursuing success; others start their journey towards it and often find it immediately. Success to some means domination and capture of another.

Get My Free Ebook

Post a comment