In today's global marketplace, selling a product is sometimes easier than physically getting ii. to customers. Companies must decide on the best way to store, handle and move their products and services, so that they ,'irc available to customers in the right assortments, at the right time and in the right place. Logistics effectiveness will have a significant impact on both customer satisfaction and company costs. A poor distribution system can destroy an otherwise good marketing effort. Here we consider the nature and importance of marketing logistics, goals of the logistics .system, major logistics functions, choosing transportation modes and the importance at international logistics.
Was this article helpful?