Marketing Management

marketing management

The analysis, planning, implementation arid control of programmes designed to create, build and maintain beneficial exchanges with target buyer a for the purpose of achieving organisational objectives.

dcmarkcting Marketing to reduce demand temporarily or permanently - the aim is not to destroy demand but only to reduce or shift it.

We define marketing management as the analysis, planning, implementation and control of programmes designed to create, build and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives. Thus, marketing management involves managing demand, which in turn involves managing customer relationships.

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