The analysis, planning, implementation arid control of programmes designed to create, build and maintain beneficial exchanges with target buyer a for the purpose of achieving organisational objectives.
dcmarkcting Marketing to reduce demand temporarily or permanently - the aim is not to destroy demand but only to reduce or shift it.
We define marketing management as the analysis, planning, implementation and control of programmes designed to create, build and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives. Thus, marketing management involves managing demand, which in turn involves managing customer relationships.
Was this article helpful?
Get All The Support And Guidance You Need To Be A Success At Everything In Your Life with Empowered Success Bible. Success, just like any other thing is definitely not an accident. It happens for a reason and on purpose, whether people strive for it or not. Success is a wonderful world and concept. People have always been striving for it all through their lives. And many people have long been pursuing success; others start their journey towards it and often find it immediately. Success to some means domination and capture of another.