Key Terms

Ad a peed marketing mix 211 Communication adaptation 213 Contract manufacturing 205 Countertrade 198 Culture 198 Cultural universals 211 Direct investment 207 Embargo 191 Exchange controls 191 Export department 216

Exporting 203 Global firm 185 Global industry 185 Global marketing 185 Global organization 217 International division 216 Joint ownership 205 Joint venturing 204 Licensing 204

Management contracting 205

Non-tariff trade harriers 191 Product adaptation 212 Product invention 213 Quota 190

Standardized marketing mix 209

Straight product extension 212 Tariff 190

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