Key Terms

Business analysis 614 Commercialization 622 Concept testing 613 Decline stage 633 Fads 628 Fashion 628 Growth stage 630 Idea generation 607 Idea screening 611 Innovation 603

Introduction stage 629 Invention 603 Marketing strategy 613 Marketing strategy statement 614 Maturity stage 630 New-produet development 604 Product concept 612 1'roduct development 615 Product idea 612 Product image 612

Product innovation charter

(PIC) 607 Product life cycle (PLC) 627 Sequential product development 623 Simultaneous product development 625 Style 628

Test marketing 616

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