Accessibility 409 Actionability 409 Behavioural segmentation 396 Benefit segmentation 398 Buyer-readiness stages 400 Concentrated marketing 416 Demographic segmentation 387 Differentiated marketing 416 Gender segmentation 389 Geodemographics 391
Geographic segmentation 385 Income segmentation 389 Individual marketing 383 Life-cycle segmentation 387 Market positioning 379 Market segmentation 379 Market targeting 379 Mass customization 384 Mass marketing 380 Measurability 409
Micro marketing 383 Niche marketing 381 Occasion segmentation 396 Psyehographic segmentation 393
Segment marketing 380 Substantiality 409 Target market 414 Target marketing 379 Undiffevcntiaicd marketing 414
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