Key Terms

Accessibility 409 Actionability 409 Behavioural segmentation 396 Benefit segmentation 398 Buyer-readiness stages 400 Concentrated marketing 416 Demographic segmentation 387 Differentiated marketing 416 Gender segmentation 389 Geodemographics 391

Geographic segmentation 385 Income segmentation 389 Individual marketing 383 Life-cycle segmentation 387 Market positioning 379 Market segmentation 379 Market targeting 379 Mass customization 384 Mass marketing 380 Measurability 409

Micro marketing 383 Niche marketing 381 Occasion segmentation 396 Psyehographic segmentation 393

Segment marketing 380 Substantiality 409 Target market 414 Target marketing 379 Undiffevcntiaicd marketing 414

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Advertising With Circulars

Advertising With Circulars

Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

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