Integrated Marketing Communication Strategy

CHAPTER OBJECTIVES

After reading this chapter, you should he able to:

Name and define the four tools of the promotion mix.

Outline the steps in developing effective marketing communications.

Explain the methods for setting the promotion budget and factors that affect the design of the promotion mix.

Identify the major factors that are changing today's marketing Communications environ men t.

Discuss the process and advantages of integrated marketing communi cations.

Was this article helpful?

0 0
Insiders Guide For Making Money with Garage Sales

Insiders Guide For Making Money with Garage Sales

Someones Junk Is Someone Elses Treasure. Attending A Swap Meet, Garage Sales or Setting Up A Booth At A Flea Market Can Be Fun Exciting!

Get My Free Ebook


Post a comment