Today, companies arc increasingly adopting the concept of integrated logistics management. This concept recognizes that providing better customer service and trimming distribution costs require teamwork, both inside the company and among all the marketing channel organizations. Inside the company, the various functional departments must work closely together to maximize the company's own logistics performance. The company must also integrate its logistics system with those of its suppliers and customers lo maximize the performance of the entire distribution system. Where firms' recognize that particular logistics functions are not their area of core competence, they have these activities carried out by specialists that will achieve greater effectiveness and efficiency.
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