Indirect Exporting

Companies typically Start with indirect exporting, working through independent home-based international marketing intermediaries. Indirect exporting involves exporting faltering a foreign market by sanding products and felling chem through international marketing intermediaries (indirect exporting) or through the company's own department, branch, or safes representatives or agents (direct exporting).

Figure 5.2

Market entry strategies less investment because the firm does not require an overseas sales force or set of contacts. It also involves less risk. These home-based intermediaries - export merchants or agents, co-operative organizations, government export agencies and export-management companies - bring know-how and services to the relationship, so the seller normally makes fewer mistakes.

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