Exhibit 96 Consumption By Income Group Per Personweek

WEEKLY INCOME (£)

CONSUMPTION (g)

EXPENDITURE (P)

645 +

2.60

25.20

475-644

1.79

19.30

250-474

1.76

20.03

125-249

1.54

18.20

0-124

1.62

17.24

125+ (no earners)

3.08

32.19

0-125 (no earners)

1.65

19.41

OAPs

1.76

18.64

Soi'RfiE: National Food Survey.

For both users and

non-users, consumers'

perceptions, attitudes

towards and motivations

behind usage of whiteners and creamers vary.

Overall, consumers display a relatively clear understanding of the whitener marker, which they tend to define under two headings: dried or powdered milks, and wkiteners.

Overall, consumers display a relatively clear understanding of the whitener marker, which they tend to define under two headings: dried or powdered milks, and wkiteners.

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