Evaluation and Control of Operations

Any number of problems can beset the marketing plan, from unexpected competition to outbreak of war. The firm must be sensitive to such occurrences. Its flexibility to respond to environmental shocks determines its long-term success. As such, (he firm must evaluate the outcome of its marketing plans, analyze progress and variances from target goals and objectives, and take control actions where needed.

It is important to note that the model of planning decisions taken by international marketing managers, as discussed above, is an iterative process. The activities must be undertaken continually to ensure environmental sensitivity and effective strategy implementation.

Was this article helpful?

0 0
Baseball For Boys

Baseball For Boys

Since World War II, there has been a tremendous change in the makeup and direction of kid baseball, as it is called. Adults, showing an unprecedented interest in the activity, have initiated and developed programs in thousands of towns across the United States programs that providebr wholesome recreation for millions of youngsters and are often a source of pride and joy to the community in which they exist.

Get My Free Ebook

Post a comment