Any number of problems can beset the marketing plan, from unexpected competition to outbreak of war. The firm must be sensitive to such occurrences. Its flexibility to respond to environmental shocks determines its long-term success. As such, (he firm must evaluate the outcome of its marketing plans, analyze progress and variances from target goals and objectives, and take control actions where needed.
It is important to note that the model of planning decisions taken by international marketing managers, as discussed above, is an iterative process. The activities must be undertaken continually to ensure environmental sensitivity and effective strategy implementation.
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Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.