Creating Competitive Advantages


After reading this chapter, you should be able to:

Explain the importance of developing competitive marketing strategies that position the company against competitors and give it the strongest possible competitive advantage.

Identify the steps that companies go through in analyzing competitors.

Discuss the competitive strategies that market leaders use to expand the market and to protect and expand their market shares. Describe the strategies that market challengers and followers use to increase their market shares and profits.

Discuss how market nichers find and develop profitable corners of the market.

Making Money With Garage Sales

Making Money With Garage Sales

Is your home bursting at the seams with stuff? Is every closet crammed so full that any one of them is a death trap waiting to be opened? Has it been years since the last time you parked the car in the garage? Never fear, help is on the way. You need to get rid of some of that stuff. Dont you dare call it junk. Remember, one man or womans trash is another ones treasure!

Get My Free Ebook

Post a comment