Consumer Buyer Behaviour

CHAPTER OBJECTIVES

After reading this chapter, you should be able to;

• Define the consumer market and construct a simple model of consumer buying behaviour.

• Tell how culture, subculture and social class influence consumer buying behaviour.

• Describe how consumers' personal characteristics and primary psychological factors affect their buying decisions.

• Discuss how consumer decision making varies with the type of buying decision.

• Explain the stages of the buyer decision and adoption processes.

Advertising With Circulars

Advertising With Circulars

Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

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