Channels in he Service Sector

The concept of distribution channels is not limited to the distribution of tangible products. Producers of services and ideas also have to decide how they make their output available to target users. In the private sector, retail stores, hotels, banks and other service organizations take great care to make their services conveniently available to target customers. In the public sector, service organizations develop 'educational distribution systems' and 'healthcare delivery systems' for reaching widely spread populations. Hospitals must be located to serve various patient populations with comprehensive medical care. Schools must be located close to the children who need to be taught. Communities rrmst locate their fire stations to provide rapid coverage of fires in every neighbourhood. And politicians must find cost-effective channels - mass media, rallies, coffee hours - for distributing their messages to voters.

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