Applying the Concepts

Write a letter of complaint to a firm about one of its products or services. What was the firm's response? Did you receive a refund or replacement product, a response letter or no reply at all? How does the type of response affect your attitude towards the Company?

Identify a product, service or activist person that has clearly developed a strong relation ship with its customers (e.g. BMW cars, a popular politician, Oxfam). Talk to several customers who strongly identify with one such 'product'. How do they sec their relationship to the product? What are the key 'values' they receive? What, if anything, docs the producer do to maintain this relationship?

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Salehoo Secrets and Tips

Salehoo Secrets and Tips

As with any web site, SaleHoo has a number of features that will help you in buying products from around the world. Once you have an account on SaleHoo, which only costs a one-time fee, you can establish up to twenty named searches for products. After that, any time those items become available, you’ll be alerted.

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