List ten new-product ideas for your favourite chocolate or candy bar. Out of all these ideas, which (if any) do you think would have a good chance of success? What percentage of your ideas were rated as having a good chance of success? Is this a high or low percentage? If the answer is high, can you explain why the potentially successful ideas seem stronger?
2. Go to a grocery store you normally shop at. Make a list of ten items that appear to be new products. Rate eaeh product for its level of innovation: give a '10' score for extremely novel and highly innovative products and '!' for a very minor change such as an improved package or fragrance. How truly new or innovative are these products overall? Do you think companies are being too risk averse because 'pioneers are the ones - who get shot'?
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