Applying the Concepts

List ten new-product ideas for your favourite chocolate or candy bar. Out of all these ideas, which (if any) do you think would have a good chance of success? What percentage of your ideas were rated as having a good chance of success? Is this a high or low percentage? If the answer is high, can you explain why the potentially successful ideas seem stronger?

2. Go to a grocery store you normally shop at. Make a list of ten items that appear to be new products. Rate eaeh product for its level of innovation: give a '10' score for extremely novel and highly innovative products and '!' for a very minor change such as an improved package or fragrance. How truly new or innovative are these products overall? Do you think companies are being too risk averse because 'pioneers are the ones - who get shot'?

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Advertising With Circulars

Advertising With Circulars

Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

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