Step 4 Analyzing Competitors Costs Prices and Offers

Within the range of possible prices determined by market demand and company costs, the firm must take into account its competitors' costs, prices, and possible price reactions. If the firm's offer is similar to a major competitor's offer, then the firm will have to price close to the competitor or lose sales. If the firm's offer is inferior, it will not be able to charge more than the competitor charges. If the firm's offer is superior, it can charge more than does the competitor—remembering, however, that competitors might change their prices in response at any time.

Emergency Quick Cash

Emergency Quick Cash

At least once in every person’s life comes a time when the need is great and the resources are few. It can be hard enough to make ends meet on a decent wage, but, when the times get tough and the money just is not there to meet the need, a person can easily despair.

Get My Free Ebook


Responses

  • seija
    What is competitors cost, price and offer?
    2 years ago
  • jana
    How to analyze competitors price and offers?
    2 years ago
  • tytti
    What is analyzing competitors costs, prices and offers?
    1 year ago

Post a comment