Step 4 Analyzing Competitors Costs Prices and Offers

Within the range of possible prices determined by market demand and company costs, the firm must take into account its competitors' costs, prices, and possible price reactions. If the firm's offer is similar to a major competitor's offer, then the firm will have to price close to the competitor or lose sales. If the firm's offer is inferior, it will not be able to charge more than the competitor charges. If the firm's offer is superior, it can charge more than does the competitor—remembering, however, that competitors might change their prices in response at any time.

Salehoo Secrets and Tips

Salehoo Secrets and Tips

As with any web site, SaleHoo has a number of features that will help you in buying products from around the world. Once you have an account on SaleHoo, which only costs a one-time fee, you can establish up to twenty named searches for products. After that, any time those items become available, you’ll be alerted.

Get My Free Ebook


  • seija
    What is competitors cost, price and offer?
    2 years ago
  • jana
    How to analyze competitors price and offers?
    2 years ago
  • tytti
    What is analyzing competitors costs, prices and offers?
    2 years ago

Post a comment