The buying process starts when the buyer recognizes a problem or need. This need can be triggered by internal stimuli (such as feeling hunger or thirst) or external stimuli (such as seeing an ad) that then becomes a drive. By gathering information from a number of consumers, marketers can identify the most frequent stimuli that spark interest in a product category. They can then develop marketing strategies that trigger consumer interest and lead to the second stage in the buying process.
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At least once in every person’s life comes a time when the need is great and the resources are few. It can be hard enough to make ends meet on a decent wage, but, when the times get tough and the money just is not there to meet the need, a person can easily despair.