He Components Of A Modern Marketing Information System

Every firm must organize a rich flow of information to its marketing managers. Competitive companies study their managers' information needs and design marketing information systems (MIS) to meet these needs.

■ A marketing information system (MIS) consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.

To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need information about developments in the marketing environment. The role of the MIS is to assess the manager's information needs, develop the needed information, and distribute that information in a timely fashion. The in formation is developed through internal company records, marketing intelligence activities, marketing research, and marketing decision support analysis.

Network Marketing Structure Part 2

Network Marketing Structure Part 2

Although this book is the second part of a 2 part series, the content here is designed to be stand-alone and each book is written with lessons applicable for every aspect in network marketing. In this book, we are taking a more in depth look at plan mechanics as well as practical steps to boost your career.

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  • vilho
    What are the component of modern marketing information system?
    7 years ago
  • mungo headstrong
    What are the components of a modern marketing information system?
    6 years ago
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    What are the components of a modern marketing information system in detail?
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