Bases for Segmenting Consumer Markets

In segmenting consumer markets, marketers can apply geographic, demographic, and psychographic variables related to consumer characteristics as well as behavioral variables related to consumer responses (see Table 3.5). Once the segments are formed, the marketer sees whether different characteristics are associated with each consumer-response segment. For example, the researcher might examine whether car buyers who want "quality" versus "low price" differ in their geographic, demographic, and psy-chographic makeup. This will determine whether the segments are useful for marketing purposes.

Credit Repair Strategies Revealed

Credit Repair Strategies Revealed

Are you falling off in Debt? Stuck in a bad Credit? Undergoing much hassle with those hard & frequent Credit Calls? … Or maybe you are just now experiencing hard time to secure any loans for yourself? - Then this may be the most important letter you'll ever read for today... Discover The Insider Secret Manual That Allows You to Repair Credit score, Enjoy Your Freedom To Get Approved On Any Loans You Wants Even If You Have No Credit Building Experience Or Suffering From Deep Negative Credit History!

Get My Free Ebook


Post a comment