Table S3 Sample Launch Phase Task Scorecard

1

2

3

4

S

6

Tool

Score

% Task Completion

Tasks Results Versus Gate Requirements

Risk Color (R, Y, G)

Key Milestones

Generate statistical process control charts/capability indices

Marketing/sales capability study

Customer purchase experience/behavioral analysis

Critical parameters update

Characterize critical processes and parameters in launch environment

Document customer identification/qualification metrics

Customer satisfaction assessment

1

2

3

4

5

6

Tool

Score

% Task Completion

Tasks Results Versus Gate Requirements

Risk Color (R, Y, G)

Key Milestones

Generate risk assessment (FMEA)

Risk analysis of value chain processes (including sales)

Refine sales forecast

Business case fulfillment assessment

Assess business case against current performance

Business case fulfillment assessment

Advertising and promotions effectiveness evaluation

Competitive assessment

Update control plan

Documented control plan

Columns 1 and 6 align the task to a specific gate deliverable for justifying the task. (Never conduct a task if you can't justify its ability to produce a gate deliverable and fulfill a gate requirement.)

Average Tool Score (ATS) illustrates overall tool quantification across the three scoring dimensions. (A high ATS indicates that a task is being underwritten by proper tool usage.)

% Task Completion is scored on a 10 to 100% scale. This measure is critical if you want to understand how completely each specific, major task is being done.

Color coding illustrates the nature of the risk accrual for each major task within this phase of the process. Color code risk definitions are found in Chapter 2 .

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