Summary

You now have enhanced your product and services commercialization process with a good foundation of Six Sigma for inbound marketing. The Understand-Analyze-Plan-Launch approach provides strong linkage to the technical departments in your firm, such that both disciplines now have a common language to communicate and translate customer requirements into business and product (or services requirements). Plus, outputs from this process lead you into the ongoing operational process of managing your launched offering.

Recall that it is essential not to rush the tactical process of product commercialization. Taking the time to do things right the first time , avoiding rework, in the long run will save the firm money and improve customer satisfaction. To unleash the power of Six Sigmato manage by factyou need to ensure that your inbound marketing activities adhere to an established process, such that the commercialization team clearly understands its requirements and the tools, tasks, and deliverables needed to satisfy those requirements. UAPL provides you that structure to ensure measurable and predictable results that fulfill the phase-gate requirements. You may choose to call your process phases by different namesthat's fine. What you do and what you measure are what really matter.

Now that you understand the inbound marketing processes of portfolio renewal and commercialization, let's move on to outbound marketing and examine how Six Sigma can support marketing and sales in the operational process of managing a launched product or service.

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