Phase

Gate

^Tasks t|_ Deliverables Requirements^^

Tools

The deliverables for the Understand gate fall into two categoriesmajor and supporting deliverables. Both are critical outputs to this phase and should be inspected for completeness and accuracy. The many major deliverables are all equally important; no one output should be overlooked or incomplete. The 11 Understand major deliverables are as follows:

• Documented business case goals , including financial targets and tolerances, and what percentage the new offering would contribute to the overall portfolio financial requirements for a specified period of time. Business case development may be supported by finance, but marketing often owns the content and is accountable for its assumptions.

• Documented marketing core competencies , their availability, and readiness at time of launch.

0 0

Post a comment