Deliverables for the Discontinue Milestone

1. Documented discontinuance criteria using the critical parameter data (including SPC charts, capability studies, and trend analysis) to assess the business case against current performance.

2. Discontinue phase project plan and risk assessment (via updating the process FMEA, noise maps, and competitive assessments).

3. Documented discontinuance data sent to portfolio renewal team. Include recommendations for sustaining the brand through next-generation products and services, combining data gathered from the voice of marketing, Voice of the Customer, voice of the sales, market perceived quality profile and gaps, the final SWOT, Porter's 5 Forces Analysis, and the lessons learned document.

The sample scorecard, as shown in Table 6.6 , is used by marketing gatekeepers who manage risk and make functional gate decisions for a specific project as part of the portfolio of projects being conducted by the marketing organization.

Table 6.6. Sample Discontinue Phase Deliverables Scorecard

1

2

3

4

5

6

SSFM Gate Deliverable

Grand Average Tool Score

% Task Completion

Task Results Versus Gate Deliverable Requirement

Risk Color (R, Y, G)

Key Milestones

Documented discontinuance criteria

Define discontinuance criteria

Discontinue phase project plan and risk assessment

Show thorough plans with process maps for each critical processcommunications, ongoing supply of partsand labor, warranty, recycling, and so on

Must show FMEA

Documented discontinuance data sent to portfolio renewal team

Provide discontinuance data to portfolio renewal team

Columns 1 and 6 align the gate deliverable to a gate requirement. Each deliverable is justified as it contributes to meeting a gate requirement. (Never produce a deliverable if you can't justify its ability to fulfill a gate requirement.)

Grand Average Tool Score (GATS) illustrates aggregated tool quantification across the three scoring dimensions. (A high GATS indicates that a group of tasks is underwriting a gate deliverable.)

% Task Completion is scored on a 10 to 100% scale. This measure is critical if you want to understand how completely a group of related tasks are fulfilling a major gate deliverable.

Color coding illustrates the nature of the risk accrual for each major deliverable within this phase of the process. Color code risk definitions are found in Chapter 2 .

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