Business case analysis

• Project management tools , including key events time line, Monte Carlo Simulation for statistical cycle-time design and forecasting, and FMEA for cycle-time risk assessment.

The sample scorecard, as shown in Table 5.12 , is used by marketing teams who apply tools to complete tasks.

Process mapping: swim lane flowcharts

Show detailed product service, production, supply chain, sales, service support plan integration Program management methods/RACI matrix

Show plan to promote and measure awareness, consideration, trial, usage, and referral

Process mapping: swim lane flowcharts/RACI matrix/who-what matrix; key events time line, Monte Carlo Simulation Critical Parameter Management

Develop process maps and control plans for marketing, sales channel, customer service, support, and other Critical to Quality functions

Process mapping: swim lane flowcharts/RACI matrix/who-what matrix

Develop process maps and control plans for customer relationship management

GOSPA method/RACI matrix/program management methods, Critical Parameter Management

Show alignment of activities to marketing objectives. Develop deployment schedule. Show costs. SPC methods Critical Parameter Management

Show Statistical Process Control charts on critical marketing and sales data MPQP gap analysis/FMEA/technical assessment/SWOT/Porter's 5 Forces Analysis

Show latest assessment of risk and potential revenues against latest product iteration. Show FMEA. NPV/IRR/develop sales forecast based on planned and stressed product mix strategy

Develop final sales forecast with pricing strategy and integrate into business case

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