Our sense of what something is worth is not derived from its intrinsic value

branding expert, accountant, manager—oh, and you'd have to try to figure out what to charge people for your products and services. This last task, in particular can be a very daunting task unless you have the tools to build effective, profitable, and incentive-driven price lists.

What Determines an Acceptable Price?

Our sense of what something is worth is not derived from its intrinsic value but from the demand that has been cre-

Ode to Pricing

It is unwise to pay too much, but it is worse to pay too little. When you pay too much you lose a little money. That is all.

When you pay too little, you sometimes lose everything because the thing that you bought was Incapable of doing the thing that you bought it to do!

The common law of business balance prohibits paying a little and getting a lot. It cannot be done . . .

And if you deal with the lowest bidder, it is well to add something for the risk that you run. And if you do that, you will have enough to pay for something better.

There is hardly anything in the world that someone cannot make a little worse and sell a little cheaper. And the people, who consider price alone, are this man's lawful prey.

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