my number one hook is our guarantee. We absolutely guarantee that you will be thrilled, not just satisfied, with your photographs. If you do not cry tears of joy when you see them for the first time, then we will give you all of your money back. No hard feelings. No hassles. If you're not thrilled, we don't deserve to have your money.
How do you go about communicating your hook to your customers?
The number one way is exhibits. The single best way to create a huge demand for your limited supply is through free exhibits throughout the community. And then on the exhibits you put not just a business card, but what is known as a lift card. The lift card communicates your top two or three hooks. It will have a headline, it's full of tes timonials, and then has a call to action, which compels the prospective client to do something. Obviously the number one choice is to go to the telephone and call the studio directly. That's what we'd like people to do, and many of them do.
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Compared to film cameras, digital cameras are easy to use, fun and extremely versatile. Every day there’s more features being designed. Whether you have the cheapest model or a high end model, digital cameras can do an endless number of things. Let’s look at how to get the most out of your digital camera.