Of our career is how we present out photographs to our clients

my number one hook is our guarantee. We absolutely guarantee that you will be thrilled, not just satisfied, with your photographs. If you do not cry tears of joy when you see them for the first time, then we will give you all of your money back. No hard feelings. No hassles. If you're not thrilled, we don't deserve to have your money.

How do you go about communicating your hook to your customers?

The number one way is exhibits. The single best way to create a huge demand for your limited supply is through free exhibits throughout the community. And then on the exhibits you put not just a business card, but what is known as a lift card. The lift card communicates your top two or three hooks. It will have a headline, it's full of tes timonials, and then has a call to action, which compels the prospective client to do something. Obviously the number one choice is to go to the telephone and call the studio directly. That's what we'd like people to do, and many of them do.

Get Paid to Take Digital Photos

Get Paid to Take Digital Photos

Reasonable care has been taken to ensure that the information presented in this book isĀ  accurate. However, the reader should understand that the information provided does not constitute legal, medical or professional advice of any kind.

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