Also think that the service we offer and the products we have are unique in our market

and our education. These goals and proper prioritizing have helped us stay ahead of the changes in the industry and continues to provide us with the personal and professional growth we desire.

What is your hook?

Jeff: I think what separates us is our style. We are able to use our digital technology to create more artwork for our clients. I also think that the service we offer and the products we have are unique in our market. Kathleen: Jeff created a phrase, and he calls himself a "photo-relationist." It's basically a PR concept, meaning that when we get a new customer, we look at them as customers for life. We want to photograph their wedding, their children, their family, all of it. Jeff. In essence, we are documenting and capturing relationships, and that's the way we approach our marketing.

Have you had a marketing campaign that has been an absolute home run?

Jeff: I would have to say the Lifetime Portrait Credit. It was started because we wanted to establish and develop relationships with our wedding clients, and to continue them for the rest of their lives. They basically get free portrait sessions for the rest of their life. They don't have to pay a session fee, they only pay for what they purchase. Kathleen: When a client hires us to photograph their wedding, they automatically become a member of the program. It has not only separated us from the industry, it's done much more!

What about your least successful?

Kathleen: We did Halloween portraits one year. There was this park where businesses would set up a booth, and we thought it would be a great way to let people know that we did children's and family portraits by offering them affordable Halloween photos. The little trick-or-treaters would come around to each booth, and I think we each had to have 50,000 pieces of candy. So, I went out and spent $1000 on candy alone! Unfortunately, people just didn't want to have photos of their kids in Halloween costumes. We did get one good client out of it, and if he comes back for a second session, maybe we will get back our initial investment!

Jeff: We went out and bought hay and all kinds of nice set items, but the interest just wasn't there. Needless to say, we won't be doing that again!

Favorite book?

Kathleen: Any type of motivational book. I'm a success book junkie! I love them!

Jeff: I'm not one to sit down and read much. I don't have enough time for that.

Who are your biggest inspirations?

Kathleen: I would have to say Jackie Applebaum, the owner of EventPix. She has so much going on at any given moment that it used to make me second-guess whether or not I was focused enough, because I wasn't as organized as she is. Every time we have any contact with her, we come back and we do something to improve our business. Jeff: I would have to agree with Kathleen. She has really inspired us both!

Do you have a favorite saying?

Kathleen: Just because you can, doesn't mean you should! Just because you can be a lab, doesn't mean you should be a lab. Just because you can build a web site, doesn't mean you should build a web site.

J. Special Report! Mitche's Twelve-Step Marketing Program

Would you like to reinvent the way your studio operates? Although you are searching for ways to take your business to the next level of success and profitability, are you met with frustration? If you truly devote yourself to accomplishing the following twelve steps over the next seven days, I guarantee you will re-energize and invigorate your creativity and give yourself a whole new perspective. It won't be easy, but if you are diligent with your follow-through, your life will change forever!

If being an entrepreneur were easy, everyone would be doing it. It takes a very special person to keep their nose to the grindstone each and every day, through good and bad times. Seven days is long enough to only begin to create new habits, so upon reviewing this chapter, your goal should be to make these steps part of your everyday routine. It's very easy for us to get caught up in the day-today details of running our businesses instead of designing our lives. I challenge you to take this project seriously; you will reap the rewards for doing so!

1. Make a List of Goals

Make a list of your personal and professional goals for the next twelve months. This is perhaps the easiest task on the entire list. Grab yourself a good cup of coffee and a notepad, and spend some quality time writing down what your goals are for the next twelve months. First, list your personal goals, then write down your professional goals. Once you figure out what you want out of your life, the rest will come easy.

Do you want to take a vacation—or two or three—this year? Do you have your eye on a special boat or a set of golf clubs? How about your garden? Would you like to spend more time cultivating it or working in the yard? What about other hobbies you may have, but haven't made time for recently? If it's important to you, then you should make time in your schedule to read, or write, or paint, or play with the dog. Having a strong marketing plan will allow you to be more productive in your working hours, which will allow you to take more time off to do the things in life that are important to you. It all goes hand in hand.

2. Set Aside Brainstorming Time

Set aside fifteen minutes a day for the next seven days to study in the field of marketing and brainstorm about your

Attractive promotions, like this one created by Chatsworth Portrait Studio, can help take your business to the next level.

Tiny Treasures

Babies... You wish, they would stay little forever, But time has otherplans. chatsworth Portrait Studio stops time, if just for a moment, capturing the. miracle of your baby so that for years to come, you, can eyyoy images of a time that seems like only yesterday. Your child'sportraits will be beautiful works of art that add special warmth and charm, to your home.

with this plan we will photograph your child, at the stages of 1 ,.3,6,5 dblZ m,onths cf age.

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The Power of Goals

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