Organic Farming Manual

Miracle Farm Blueprint

This guide teaches you how to make the best worm farm that money can buy; and you don't have to spend much money to get a really good quality worm farm! While worms may not seem very impressive, you'd be amazed at what these worms can do. If you want to grow your own food, the best soil that you will ever get is soil that worms have thoroughly turned over. No matter what the soil in your area looks like, you will always be able to get the highest quality soil to grow plants in. You will have the most protein-rich, nutritious, and potent soil that you've ever seen. The all-natural soil that is worm-tended is far better than what you will get from organic growers; all that it takes is the process that nature invented. That's really all you need to get the best organic vegetables! Read more here...

Miracle Farm Blueprint Summary


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People Differ in Readiness to Try New Products

Rogers defines a person's innovativeness as the degree to which an individual is relatively earlier in adopting new ideas than the other members of his social system. In each product area, there are consumption pioneers and early adopters. Some people are the first to adopt new clothing fashions or new appliances some doctors are the first to prescribe new medicines and some farmers are the first to adopt new farming methods. Other individuals adopt new products much later. People can be classified into the adopter categories shown in Figure 2-6. After a slow start, an increasing number of people adopt the innovation, the number reaches a peak, and then it diminishes as fewer nonadopters remain.

Core products and benefits

Basic staple products in consumer markets such as salt, sugar or a bus ride are homogeneous products and services which are difficult to differentiate and hence are unlikely to attract a price premium. Similarly, in industrial product markets commodities and raw materials, agricultural products, basic chemicals, metals and electricity or gas are difficult to differentiate and obtain a price premium. Low differentiation is possible for consumer products such as shampoos, oil, petrol, tyres or a taxi ride and for industrial products such as components, corrugated packaging material or rail freight.

Business background

Dow describes itself as ''a leading science and technology company that provides innovative chemical, plastic and agricultural products and services to many essential consumer markets.''3 In August 1999, Dow announced it would merge with the Union Carbide Company 18 months the merger was realized to create the world's second largest chemical company. Headquartered in the American state of Michigan, Dow had annual sales of 28 billion in 2001 and served customers in more than 170 countries. Until 1995, the business had been organized vertically around locations not processes. The predictable result was a lack of standardization, redundancy of effort and an absence of knowledge sharing. The business was reorganized to reflect a global vision and operation. Now Dow operates about 20 businesses organized in six process-focused Segments Agricultural Products

McDonalds Deals with Public Relations Problems in France

Mcdonalds Marketing Communications

Additional protests against McDonald's were led by Jose Bove,a French citizen who has been described as a professional militant and is known for headline-grabbing acts of civil disobedience. Bove became a folk hero to many when he led a group that vandalized a partially built McDonald's restaurant in the French town of Millau to protest the U.S. import tax on Roquefort cheese and other European agricultural products. He also lashed out at what he called the global proliferation of le malbouf, or junk food.A recent book he wrote with fellow farm unionist Francois Dufour, The World Is Not For Sale Farmers against Junk Food, has been translated into eight languages.


After Coca-Cola left India, Pepsi worked wlUi an Indian business g otrp o gain government Approval for its entry, over the objecLons of domestic soil drink companies and a nli-multinational legislators. Pepsi oflered lo help India export some agricultural products in s volume that would more Ihgn cover the cosl of importing suit-drink concentrate. Pepsi also promised to help rural areas in their economic development tt Ittflher offered la transfer lood-pracessmg, packaging, and water-treatment lechntHogy to India. Pepsi's bundle of benefils won the Support of various Indian interest groups.

Whole Planet

For starters, Whole Foods actively supports organic farming on a global basis. This, it believes, is the best way to promote sustainable agriculture and protect both the environment and farm workers. This policy supports Whole Foods' core product offering, but it's just the tip of the company's sustainability iceberg.

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