Role of content providers in affiliate marketing

We have drawn a complex diagram of the role of content providers in affiliate marketing:

Customers

Search Engines

Natural search results

Flow of customers Flow of money

Search Engines

Natural search results

Flow of customers Flow of money

Customers

Other websites

Other websites

Links

Figure 21 - Role of content providers in affiliate marketing

The diagram above suggests that affiliate marketing is a form of promotion outsourcing, where content providers take care about merchant's promotion and receive compensation based on their performance. But why merchants actually need content providers and why they do not take care about the promotion themselves?

A probable answer would be that affiliate marketing is much more efficient than keeping the promotion in the house. With affiliate marketing, merchants can take advantage of dozens or hundreds of individuals with lot of experience and lot of new ideas and they do not need to care if they succeed or not. Merchants only spend money on promotion, which proved to work. Moreover, affiliate marketing does not mean that the merchant cannot do its own promotion too.

12 SEO Myths Busted

12 SEO Myths Busted

Within this guide you will find 12 cold, bitter truths about search engine optimization myths that have been busted. This is a common myth that is fed to new website owners as a quick way to get backlinks and traffic. If youve got a new site, the best thing to do is to find a lot of related blogs and post comments, right? Wrong. Most, if not all, blogs have nofollow tags within their code. Nofollow tags will stop the page rank and SEO from one blog from going into the other.

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