Compensation Models in Affiliate Marketing

According to Fiore, in affiliate marketing particularly, advertisers can choose from three above described compensation models in order to pay commissions to the content providers Pay per sale (PPS) - commission is paid for each sale made by a visitor from the affiliate website. Pay per lead (PPL) - the affiliate is paid after a website visitor carries out a specified action - subscribes to a newsletter, fills in a questionnaire etc. Note Pay per lead is also known as Pay per action (PPA) Pay...