Generating Quick Traffic

Today you will begin sending traffic to your affiliate gold site using Google Adwords. It's time to kick start the money-making machine!

You will use your keyword list generated on Task One to populate your Ad Groups.

In order to maximize targeting, you must group your keywords together by similarity and create unique ads for each group.

Let's break this down with a case study.

Imagine for a moment that you've chosen "web design" as your affiliate niche market and plan on targeting newbies. You've generated a list of phrases the average neophyte designer might type into the search engines, such as:

Easy web page design Easy web page creation Learn to create web site Simple HTML tutorial Create easy web page Create web site

How would you divide these phrases? We would divide them this way:

Ad Group 1: All keywords containing easy, design and web page Ad Group 2: All keywords containing easy, design and web site Ad Group 3: All keywords containing create and web page Ad Group 4: All keywords containing create and web site

We would continue this process with all permutations where the searcher's intent hinges on key adjectives, verbs and nouns (web page vs. web site, for example). Why do things this way? Is it really that important?

In a word, yes! Although it may not be as obvious in the example above, it is important to create separate Ad Groups and separate ad copy for the different ways that searchers phrase their requests.

It doesn't matter if any given terms seem to be saying the same thing, albeit in a different way. Your copy needs to match as closely as possible to what the prospect searched for.

The reasons for this are manifold. One primary reason is psychological.

People are simply more likely to click on an ad with words matching their search query. In fact, Google highlights any matching keywords in your ad title in bold, which further draws the prospect's attention.

Secondly, when you have a large arsenal of keywords at your disposal, you do not want to dump all of them into one Ad Group or trigger only one ad for the lot of them. Otherwise, you'll be left with a large amount of unorganized data to wade through when you check your campaign for click through rates and overall spend.

The Google LSI Handbook

The Google LSI Handbook

Here's your chance to learn the secret formula that only the top webmaster's know about, that helps them easily dominate any keyword term. Discover How To Unravel The Mysteries Of Googles Search Engine Rankings, and Stay One Step Ahead Of The Rest In The keywords War!

Get My Free Ebook


Post a comment