Good or bad, no one can deny that video games have made their mark on our society. Some of the first auxiliary programs that were added to mobile phones were simple games such as Brick Breaker and Mine Sweep. But as mobile phones have become more sophisticated, so have the mobile video games.
Until third-party applications became widely available, all the mobile games were preloaded on the phone within the operating system. Now, roughly one-third of the downloadable mobile applications available are games, and more are being developed every day. Although it is not universally true, most mobile games are downloaded as applications rather than preloaded on the phone or run live from the Web. Mobile games provide marketers a unique opportunity for branded game development, product placement, and game sponsorship.
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